The Ultimate Guide to Personalisation
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Australian Personalisation News
Regional stories with direct local relevance
Australian privacy reforms to upend marketing activities
Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.
SAS named Leader in IDC decision intelligence MarketScape
The ranking strengthens SAS's pitch to regulated industries, where auditable AI decisions and consistent logic across cloud and on-premises systems matter most.
Australian Brands Expanding Internationally: Is Your Data Ready?
Incomplete customer data can undermine overseas sales, delaying deliveries, returns and marketing even when Australian fulfilment is strong.
Australian shoppers warm to AI for holiday shopping
Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.
Braze named Gartner Leader for fourth straight year
Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.
CASETiFY launches iPhone 18 accessories & new cases
Accessory makers are leaning on the iPhone 18 upgrade cycle, with CASETiFY adding pricier cases and new add-ons for Apple users.
Analyst Insights
Research and market analysis connected to Personalisation
SAS named Leader in IDC decision intelligence MarketScape
Braze named Gartner Leader for fourth straight year
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in marketing transformation
Featured News
AI transforming B2B discovery - but human trust endures
AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.
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Logitech evolves MX Series for hybrid work and AI era
Hybrid workers and creatives are driving demand for Logitech's MX range, as the company adds AI-focused controls and greater customisation.
Reviews
Expert Columns
The next eCommerce interface may not be a screen
Australian Brands Expanding Internationally: Is Your Data Ready?
How multi-shopper AI is transforming retail store operations
Why trusted 'Customer Context' is critical in the agentic AI era
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
The Great Content Collapse is already here. Is your marketing team ready?
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Eagle Eye teams up with Playable on gamified loyalty
Retailers could keep shoppers engaged between purchases as the tie-up links games to loyalty rewards and first-party data collection.
Braze launches AI tool to test billion customer mixes
The new software aims to help marketing teams automate customer outreach and campaign checks, reducing reliance on technical staff or manual testing.
Forever New completes global eCommerce move to Shopify
The nine-month overhaul should cut delays to digital updates and give the fashion retailer a single eCommerce system across four major markets.
Australian Open inks Adobe deal to boost fan engagement
The partnership will let Tennis Australia personalise digital content and on-site guidance for fans, while supporting year-round growth beyond January.
Agoda promotes Kris Suebjaklap to Senior Vice President and Global Marketing Chief
The promotion hands a decade-long Agoda veteran control of brand and performance marketing as the travel platform leans further into AI and local campaigns.
Amadeus study finds rise in GDS use & AI among agents
Most agents are now relying on GDS tools more often, while AI is becoming a regular part of selling work across regions.
OpenAI launches ChatGPT sign-in for 16 partner tools
ChatGPT Plus and Pro users can now share their subscription allowances across partner software, cutting setup steps and password clutter.
Asia Pacific leads the world in wealth AI adoption
Firms in the region are moving beyond pilots, with 84% expecting AI to redefine roles and operations across their businesses.
Supanova expands Leap partnership to boost ticketing
The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.
Eagle Eye adds Divide By Zero to APAC partner programme
Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Huwise launches agentic AI framework for data marketplaces
Customers can now deploy agents that use marketplace activity and business glossaries to improve data discovery and automate routine tasks.
HCLTech study says wealth managers lag on AI readiness
Despite near-universal AI plans, only 7% of wealth firms are building agentic systems, widening the gap between ambition and execution.
Amazon rivals beauty chains as Australian sales shift online
Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.
Bybit launches global campaign to broaden financial platform
Users can now access stocks, gold and foreign exchange alongside crypto as the exchange pushes into payments, wealth and AI tools.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
Loyalty programmes reshape Australian travel choices
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
