The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_72831a1d42a308b0339b.webp)
FMI on MarTech & CRM
Campaign management software market to reach $10.2B by ...
4 days ago
![Story image](../../../../../uploads/story/2024/07/05/preview_techday_5d9abaa38b60a10024d0.webp)
FMI on MarTech & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
This month
![Story image](../../../../../uploads/story/2024/06/27/preview_techday_993996b6e7cf63322c40.webp)
IDC MarketScape on MarTech & UC
NICE named leader in IDC MarketScape for CXone Mpower l...
Last month
![Story image](../../../../../uploads/story/2024/06/20/preview_Screenshot_2024-06-21_at_16(2).webp)
Gartner on MarTech & Storage
Pure Storage provides glimpse of the future of data sto...
Last month
![Story image](../../../../../uploads/story/2024/06/26/preview_Brian_%2B_Drew_appointments_image.webp)
Forrester Research on MarTech & CDP
Chargebee appoints new leaders as market reaches USD $1...
Last month
Featured news
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
About Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
4 days ago
![Story image](../../../../../uploads/story/2024/06/24/preview_Warren_Schilpzand_Headshot_1.webp)
About Developers
Exclusive: DataStax thrives with AI-driven customer suc...
This month
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
About Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
![Story image](../../../../../uploads/story/2024/04/09/preview_img-6jiHuozJTpoP8mATvSdG21UH.webp)
About Investment
Exclusive: How Cado Security continues to innovate
Tue, 21st May 2024
![Story image](../../../../../uploads/story/2024/05/13/preview_Untitled-1.webp)
About Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
Expert columns
![Story image](../../../../../uploads/story/2024/07/24/preview_Vijay_Sundaram__Zoho_Chief_Strategy_Officer(2).webp)
By Vijay Sundaram of Zoho
Unification over best-in breed: Why is an integrated te...
3 days ago
![Story image](../../../../../uploads/story/2024/07/22/preview_Mahesh_Muralidhar_2.webp)
By Mahesh Muralidhar of Phase One Ventures
Unexpected advice for tech entrepreneurs
5 days ago
![Story image](../../../../../uploads/story/2024/07/19/preview_techday_b5595dc1a536d1dcc54a.webp)
By Jukka Yliuntinen of G+D
How payment service providers and merchants can enhance...
Last week
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_9346989e4cd76f0e62ab.webp)
By Digital Boost
The mindset and skills every SME should invest in NOW t...
Last week
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
Last week
Interviews
![Story image](../../../../../uploads/story/2024/07/23/preview_AF_Head_Shot(2).webp)
Discussing Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
4 days ago
![Story image](../../../../../uploads/story/2024/06/24/preview_Warren_Schilpzand_Headshot_1.webp)
Discussing Developers
Exclusive: DataStax thrives with AI-driven customer suc...
This month
![Story image](../../../../../uploads/story/2024/06/19/preview_Gaurav_Pathak.webp)
Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
![Story image](../../../../../uploads/story/2024/04/09/preview_img-6jiHuozJTpoP8mATvSdG21UH.webp)
Discussing Investment
Exclusive: How Cado Security continues to innovate
Tue, 21st May 2024
![Story image](../../../../../uploads/story/2024/05/13/preview_Untitled-1.webp)
Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
More expert columns
![Story image](../../../../../uploads/story/2024/07/12/preview_techday_6ae05b937a056e255906.webp)
By Raghav Sibal of Manhattan Associates
People are talking about RFID again… Here’s why
This month
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_2ef902bc5423d2465c8c.webp)
By Miles Toolin of Eagle Eye
Why ‘MACH’ is not just another tech stack ‘buzzword’
This month
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_f99db4594e7f0a3aa20d.webp)
By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
This month
![Story image](../../../../../uploads/story/2024/07/02/preview_image001__9_.webp)
By Roch Muraine of Alcatel-Lucent Enterprise
Better connectivity for smarter transport
This month
![Story image](../../../../../uploads/story/2024/06/21/preview_Chris_Ponton_Dwyer_Zepto_1920x1080.webp)
By Chris Ponton Dwyer of Zepto
How PayTo is changing the payments game for telcos
Last month
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Last month
Recent news
![Story image](../../../../../uploads/story/2024/07/26/preview_techday_13a707ec01e3985fae4c.webp)
About Cloud Services
Veeam & Splunk enhance backup security with new integra...
Yesterday
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_acf33c3cc1d595908d3e.webp)
About Digital Marketing
UK marketers adopt AI for Olympics strategies, study re...
2 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_898d5306cc13025c2ef5.webp)
About Investment
Generative AI deployment surges as firms drive innovati...
2 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_2125915894639d02cbc7.webp)
About Digital Marketing
Digital marketing challenges persist for Singapore comp...
2 days ago
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_d05921b7bef6b664cbf6.webp)
About Productivity
Salesforce & Workday join forces to create AI-driven as...
2 days ago
More expert columns
![Story image](../../../../../uploads/story/2024/06/19/preview_Simon_Le_Grand_Lightspeed_2.webp)
By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Last month
![Story image](../../../../../uploads/story/2024/06/18/preview_Karlie-10.webp)
By Karlie Taylor of SHOPLINE Australia
Leveraging loyalty: How are retailers approaching reten...
Last month
![Story image](../../../../../uploads/story/2024/06/17/preview_SharrynNapier_GitHub__1_.webp)
By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Last month
![Story image](../../../../../uploads/story/2024/06/11/preview_Craig_Nielsen_-_VP__APJ__GitLab.webp)
By Craig Nielsen of GitLab
Preparing for a new AI-driven era in software developme...
Last month
![Story image](../../../../../uploads/story/2024/06/11/preview_techday_c7525ee16276e0cf24d1.webp)
By Graham Jackson of Fluent Commerce
AI in Commerce: Why retailers need to beware
Last month
![Story image](../../../../../uploads/story/2024/06/06/preview_img-e4LW6f0hwNhVmts3DPprGX9j.webp)
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Last month
Video interviews
![Story image](../../../../../uploads/story/2023/11/17/preview_pixis.webp)
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
![Story image](../../../../../uploads/story/2023/10/17/preview_cdp.webp)
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
![Story image](../../../../../uploads/story/2023/09/28/preview_GettyImages-1530004220.webp)
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
![Story image](../../../../../uploads/story/2023/09/05/preview_GettyImages-928173182.webp)
Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Even more expert columns
![Story image](../../../../../uploads/story/2024/06/06/preview_img-e4LW6f0hwNhVmts3DPprGX9j.webp)
By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Last month
![Story image](../../../../../uploads/story/2024/06/05/preview_Amanda_Springintveld.webp)
By Amanda Springintveld of Spark
Enhancing customer experience with conversational AI
Last month
![Story image](../../../../../uploads/story/2024/06/03/preview_img-sdRj0cdt5v2jJnScaCDNAuWm.webp)
By Sateesh Seetharamiah of EdgeVerve
Fix your digital transformation for real results
Last month
![Story image](../../../../../uploads/story/2024/05/30/preview_img-bBjK06vHrMvAJv0xMjt3wFMk.webp)
By Annexa
The three trends supporting fintech growth in Australia
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/30/preview_img-Qo8Nevg8durGsc6qVoNMPGCQ.webp)
By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
![Story image](../../../../../uploads/story/2024/05/28/preview_MixCollage-28-May-2024-01-12-PM-8955.webp)
By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
![Story image](../../../../../uploads/story/2024/05/28/preview_img-pSRCMnPdsmX3FYANIaXz8Upg.webp)
By Vasko Ckorovski of SHOPLINE
Cyber security in retail: How proactive measures build ...
Tue, 28th May 2024
![Story image](../../../../../uploads/story/2024/05/28/preview_Andrew_Fraser__Managing_Director_APAC__Lightspeed.webp)
By Andrew Fraser of Lightspeed
Ecommerce isn’t replacing bricks-and-mortar retail; it’...
Tue, 28th May 2024
![Story image](../../../../../uploads/story/2024/05/23/preview_img-LkVEis9k67IWETwbadbXHMIC.webp)
By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
![Story image](../../../../../uploads/story/2024/05/22/preview_Carl_Warwick_4(2).webp)
By Carl Warwick of BillingPlatform
How AI-powered billing can help your enterprise become ...
Wed, 22nd May 2024
More news
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_b0f5c0c94e66ed8b6590.webp)
About Sustainability
CFOs & CIOs in ANZ align to optimise tech investments
3 days ago
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_8a3918d8c11647a1b20d.webp)
About Digital Marketing
Impressive redefines marketing model, wins new clients
3 days ago
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_a6a88532edf53f21576d.webp)
About IT Training
Digital Balance partners with Insider for advanced pers...
3 days ago
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_07ab84f9c5823954383c.webp)
About Advertising
Yahoo & LiveRamp partner to expand cookieless ad soluti...
3 days ago
![Story image](../../../../../uploads/story/2024/07/25/preview_techday_4ce54c3b081edc4de2df.webp)
About Customer service
DBS to launch Gen AI-powered customer service assistant
3 days ago
Even more news
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_b6fa23f4ad552bbbd85f.webp)
About Customer Relationship Management
Salesforce unveils fully autonomous AI customer service...
3 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_techday_8cfd0226c846852f824a.webp)
About Photoshop
Adobe enhances Illustrator, Photoshop with AI-driven fe...
3 days ago
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_c65f6182593e9c38fecc.webp)
About Telemarketing
Freelance computer security & writing skills surge in Q...
4 days ago
![Story image](../../../../../uploads/story/2024/07/22/preview_techday_35e1a63d0cbe7546cd6b.webp)
About Cloud Services
UK SMEs face cloud migration challenges, warns Six Degr...
4 days ago
![Story image](../../../../../uploads/story/2024/07/23/preview_techday_15af030d48f35a0996d7.webp)
About Machine learning
Commercetools launches on Microsoft Azure Marketplace
5 days ago
Job moves
![Story image](../../../../../uploads/story/2024/07/25/preview_Grant_O_Hara.webp)
Move at Mercedes-Benz
Grant O'Hara appointed Head of Commercial Development a...
2 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_GregCzajkowski.webp)
Move at Google
Greg Czajkowski joins Celonis as EVP of engineering
3 days ago
![Story image](../../../../../uploads/story/2024/07/24/preview_0792_Sparteo_Portraits-Rachel_SAADA.webp)
Move at Sparteo
Sparteo appoints Rachel Saada as new Head of Marketing
3 days ago
![Story image](../../../../../uploads/story/2024/07/23/preview_Teresa_Anania_Headshot__2_.webp)
Move at Sophos
Sophos appoints Teresa Anania as new Chief Customer Off...
4 days ago
![Story image](../../../../../uploads/story/2024/07/23/preview_Christopher_Dughieri-2.webp)
Move at Sendcloud
Sendcloud appoints Christopher Dughieri as new CPTO for...
4 days ago
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