The Ultimate Guide to Customer Experience
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).
What to know about Customer Experience
Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.
Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.
Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.
Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.
Australian Customer Experience News
Regional stories with direct local relevance
iCatalyst acquires Beyond CRM in Brisbane expansion
The deal broadens iCatalyst's national Microsoft applications reach and preserves service for Beyond CRM's Brisbane clients.
AI linked to half of Australian cyber incidents, QBE
Half of Australian businesses suffered a cyber incident last year, with QBE saying 26% involved AI and many hit by supplier-linked attacks.
Australian retailers lag AI ambitions as data gaps bite
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
Telstra launches bank-verified identity checks in store
Telstra store customers can now verify their identity through a bank in seconds, cutting document handovers and helping curb fraud.
AI: Powering the next wave of smarter logistics
Australia's vast distances are pushing transport firms to use AI to predict delays, reroute shipments and cut costly delivery errors.
Xynon launches AI onboarding tool for advice firms
The tool aims to cut paperwork before advisers charge fees, as Australia's financial advice sector shrinks and compliance burdens mount.
Analyst Insights
Research and market analysis connected to Customer Experience
Exclusive: Celonis says AI fails without context in operations
CFOs can win by deploying AI strategically, Gartner says
Proximus Global rises to Gartner CPaaS leaders group
Sinch named Gartner leader in CPaaS for fourth year
8x8 sees surging AI demand as usage revenue jumps 70%
Featured News
Dell Technologies makes all the hardware cool again
Renewed AI spending is boosting demand for Dell's secure, certified infrastructure as companies chase faster deployment and lower cloud costs.
Catchpoint acquisition by LogicMonitor 'makes a lot of sense'
The deal could help customers move from reactive IT monitoring to predictive AI-driven automation by combining two different data sets.
Telstra launches Adaptive Networks Centre for businesses
Telstra launches Adaptive Networks Centre, giving enterprise customers and partners faster digital quoting, ordering and near real-time control.
Gigs makes APAC splash with promising ShopBack partnership
ShopBack users could soon get easier access to travel connectivity and local mobile plans as Gigs tests its expansion in Asia.
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: How Adobe showcases its innovation engine
Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
Banks risk wasting AI spending unless they first map how work really flows, as Celonis says process intelligence is becoming phase zero.
Reviews
Expert Columns
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
AI: Powering the next wave of smarter logistics
The hardest job in CX just got legal protection. Is your centre ready?
The next phase of AI in marketing is not just more automation
How mid-sized companies can build an effective data quality framework
AI contact centre analytics could boost Australian firms
Why 'admin parties' should serve as a warning to marketers
The global content challenge slowing Australian brands down
Interviews
Interviews and video coverage from the networkRecent Customer Experience News
The hardest job in CX just got legal protection. Is your centre ready?
Australian contact centres now face tougher scrutiny as psychosocial risk rules make workload design a legal issue, not just an HR one.
PointsBet picks Grafana Cloud for betting platform
Better visibility over outages and latency should help PointsBet protect live-betting customers as it unifies telemetry across its platform.
Zeller launches grants as hospitality operators face strain
Only 12% of Australian operators say now is a good time to open a venue, as rising costs and weaker spend squeeze margins.
How mid-sized companies can build an effective data quality framework
Bad data is costing Australian firms about AUD A$493,000 a year and slowing decisions in mid-sized businesses.
AI contact centre analytics could boost Australian firms
AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.
Why 'admin parties' should serve as a warning to marketers
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Tutorial videos drive Australian purchases, study finds
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Lottery Corporation names three executives in Brisbane
The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.
7-Eleven Australia names WorkJam Partner of the Year
The award spotlights rising retailer demand for tools that keep dispersed store staff informed and operations consistent across large networks.
The connectivity stack: Why Australian ICT leaders are rethinking where their websites live
Offshore web hosting is becoming harder to justify as Australian firms weigh latency, sovereignty and support risks across their digital stack.
MYOB's Solo app sets culture-first template for products
Solo by MYOB has already saved early users 17 hours a month, as the software group uses the app to test a new build model.
Videri launches dementia care campaign on small-home model
Families seeking dementia support are being urged to consider smaller, home-like care settings as Videri expands its national push.
Commonwealth Bank tests AI companion in banking app
The trial could make everyday banking decisions clearer for millions of app users, while keeping human oversight and fraud controls in place.
AI delivers measurable gains at Coles, bank & law firm
Australian firms are starting to reap AI gains in productivity and customer service, but trust and pricing models are now under pressure.
NAB redesigns app & online banking for retail customers
Customers will spend less time hunting for bills and security settings as the bank rolls out a simpler mobile and online layout.
Australian shoppers wary of social commerce security
Most Australian buyers say security fears, late deliveries and poor tracking are undermining social commerce, despite rising use of the channels.
Australian budget AI push earns cautious tech support
Cautious support from tech leaders hinges on whether Canberra can turn new AI and digital funding into real productivity gains.
Square AI launched in Australia for small businesses
Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.
Afterpay Arena deal to reshape Sydney venue payments
The five-year deal could ease upfront costs for fans and boost spending on tickets, food and merchandise at one of Australia's busiest arenas.
RAMMP launches free AI connector for Claude, ChatGPT
Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.
Job Moves
Lottery Corporation names three executives in Brisbane
Radaro names Gabriele Famous as Chief Strategy Officer
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
myPlates names Shikha Thakur Head of Marketing Performance
Discovery Consulting appoints SAP leader for NSW push
Kinetic IT appoints Jacqui Adams to lead digital transformation drive
Luke Clifton joins ATA Board as alliance shifts focus to leaders
Rebekah Horne joins Golf Australia Board to drive digital focus
