Customer data stories - Page 11

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Retailers must harness data-driven agility and real-time inventory visibility to navigate U.S. tariffs and economic uncertainty while staying profitable.

A report reveals Australian brands lag in AI use, data strategy and privacy readiness, risking competitiveness amid digital disruption and budget cuts.

Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.

LexisNexis has suffered a data breach exposing personal details of over 364,000 people via a third-party software platform, raising security concerns.

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

Marks and Spencer's recent ransomware attack exposed customer data, raising concerns over cyber security and highlighting the need for robust protection and swift response.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

Amperity unveils its Agentic AI 'Identity Resolution Agent' to help firms unify customer data, cutting profile creation from months to hours with AI-powered automation.

Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.

DataStax showcased how generative AI is transforming financial services at Google Cloud Next, with ANZ Bank and Bud Financial leading the way.

Amperity has appointed Dawn G. Lepore as Chairman of its Board, bringing her extensive experience in technology and retail to the role.

AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.

Eagle Eye's latest eBook reveals how loyalty programmes will reshape retail in Asia-Pacific, with retailers adapting to meet consumer demand for personalised value.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Austrian firm MOSTLY AI has launched the first open-source toolkit for generating synthetic data, enabling businesses to train AI models while safeguarding privacy.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.