Customer data stories - Page 9

Mortar Group has named Paul Sigaloff as its first global chief customer officer to drive international growth and enhance its customer-focused marketing platform.

Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

SOTI has integrated a built-in VPN into its MobiControl platform to enhance mobile data security for retailers amid rising concerns over cyber breaches.

Transcend has launched AI tools providing strict controls on data training and deletion, helping firms meet growing global privacy regulations like GDPR and the EU AI Act.

A breach at iiNet exposed personal data of over 280,000 Aussies, spotlighting ongoing cybersecurity flaws in the nation's digital infrastructure.

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

Just 11% of retailers are ready to fully scale AI tools, with data challenges limiting wider adoption despite 45% using AI weekly, says Amperity report.

Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.

A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.

World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.

Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.

Australian retailers face growing cyber threats; prioritising Enterprise Mobility Management is vital to protect customer data and maintain trust.

Amperity has named Dr Grigori Melnik as Chief Product Officer to drive product innovation and growth in the customer data platform industry worldwide.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.