Customer data stories - Page 10

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

Qantas has revealed a cyberattack on a third-party call centre, exposing personal data of 5.7 million customers and raising serious security concerns.

Experian and Stryd have teamed up to offer Australian mortgage brokers enhanced client insights using open banking data and product pricing.

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

Carsales mediahouse employs Adobe's AI to sharpen audience targeting, boosting buyer intent identification by 20% and engagement by 23% in Australia's car market.

Amperity has been named a leader in the IDC MarketScape 2025 for retail customer data platforms, praised for AI-driven tools and data unification.

One Click Group has integrated ConnectID to enable faster, safer identity checks, streamlining tax and financial services verification across Australia.

Qantas has revealed a cyberattack may have exposed personal data of up to 6 million customers, raising serious security concerns during peak travel.

A cyber attack on Qantas highlights the rising threat from sophisticated hackers targeting top Australian brands and their data security.

Qantas has suffered a major data breach via a third-party platform, igniting demands for tougher data security laws in Australia.

Qantas confirms data breach affecting six million customers, raising concerns over cybersecurity in aviation and prompting urgent crisis response measures.

A significant cyber-attack on Qantas exposed personal data, highlighting a rising wave of airline breaches by the financially motivated hacker group Scattered Spider.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

A survey of 1,000 Australians reveals risky password reuse and widespread distrust of AI agents in digital experiences, raising cyber security concerns.

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.

Customer Data Platforms are evolving beyond marketing, becoming essential for unified data, AI readiness, and privacy compliance across enterprises.

Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.

Despite personalisation's proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.