Customer data stories - Page 12

The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.

By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.

Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

Gathid Software has achieved ISO 27001:2022 certification, reinforcing its commitment to data security and leadership in identity governance.

A Cloudflare study reveals 41% of cybersecurity leaders in Asia Pacific faced data breaches last year, amid growing fears over AI's role in such incidents.

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.

Mobile banking apps dominate in Australia with 75% of users utilising them last month. However, only 63% find their bank's mobile features adequate, says Forrester.

Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.