Marketing stories - Page 47
Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
Google attacked by panel, competitors
Thu, 22nd Sep 2011
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google
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marketing
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nato
Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.
Online advertising spend up 388%
Mon, 1st Aug 2011
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uc
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martech
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marketing
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
How a Facebook ad can get your page moving
Wed, 1st Dec 2010
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martech
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facebook
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marketing
Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.
Demystifying Web Engagement Management
Mon, 1st Nov 2010
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data analytics
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ecm
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cx
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.
A start-up 's guide to eCommerce and marketing
Thu, 1st Jul 2010
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martech
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commerce systems
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marketing
Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.
Email is a major marketing tool
Thu, 1st Jul 2010
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martech
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marketing
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email
More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.
Securing your eCommerce
Thu, 1st Jul 2010
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martech
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commerce systems
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marketing
Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.
Blue skies
Tue, 1st Jun 2010
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bluetooth
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atlas gentech
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marketing
Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.
A digital on-ramp
Mon, 1st Mar 2010
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digital signage
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data analytics
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martech
Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.
What selling is all about
Tue, 1st Dec 2009
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cx
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martech
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marketing
Redefining selling as helping rather than persuading could revolutionise your tech sales approach, sparking genuine client conversations.
Telcos best and worst in Ad Awards
Wed, 30th Sep 2009
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uc
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martech
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marketing
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.
I'm forever blowing bubbles
Tue, 1st Aug 2006
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data analytics
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martech
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personalisation
Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.