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Marketing Stories - Page 47

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Moloco & MetaRouter team up for enhanced ad personalisation
Customer Experience

Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
Taboola launches Realize platform to boost ad performance
Marketing Technologies

Taboola launches Realize platform to boost ad performance

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

By Sean Mitchell • 4 min read • Thu, 27th Feb 2025
Christchurch firm Concentrate wins 2024 HubSpot Impact Award
Digital Transformation

Christchurch firm Concentrate wins 2024 HubSpot Impact Award

Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.

By Shannon Williams • 3 min read • Fri, 21st Feb 2025
Australian Venue advances retail network with new partners
Customer Experience

Australian Venue advances retail network with new partners

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

By Kaleah Salmon • 2 min read • Thu, 20th Feb 2025
Kelly Wearmouth appointed as MD of Mars United ANZ
Microsoft

Kelly Wearmouth appointed as MD of Mars United ANZ

Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.

By Moritz Florian • 3 min read • Thu, 20th Feb 2025
Petbarn introduces 'PetAds' media network for pet lovers
Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Exclusive: How Constant Contact is empowering small businesses
Customer Experience

Exclusive: How Constant Contact is empowering small businesses

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

By Melania Watson • 4 min read • Thu, 20th Feb 2025
Sitecore unveils over 250 AI-driven platform enhancements
DevOps

Sitecore unveils over 250 AI-driven platform enhancements

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

By Kaleah Salmon • 3 min read • Thu, 20th Feb 2025
Nishant Arora named SVP of marketing at Netcore Cloud
Software-as-a-Service

Nishant Arora named SVP of marketing at Netcore Cloud

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

By Moritz Florian • 2 min read • Wed, 19th Feb 2025
PushON appoints Liam Gibson to lead business development
eCommerce

PushON appoints Liam Gibson to lead business development

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.

By Moritz Florian • 2 min read • Tue, 18th Feb 2025
Richard Aldridge named director of growth at Nest Commerce
Marketing Technologies

Richard Aldridge named director of growth at Nest Commerce

Richard Aldridge has been appointed as the first Director of Growth at Nest Commerce, aiming to boost customer acquisition following a 75% growth surge.

By Moritz Florian • 2 min read • Tue, 18th Feb 2025
Black Pearl Group launches Bebop, AI sales platform
Data Analytics

Black Pearl Group launches Bebop, AI sales platform

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

By Melania Watson • 3 min read • Fri, 14th Feb 2025
AI & privacy-first tech driving APAC mobile app surge
Gaming

AI & privacy-first tech driving APAC mobile app surge

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.

By Shannon Williams • 3 min read • Thu, 13th Feb 2025
Report reveals CMS challenges in future digital marketing
Software-as-a-Service

Report reveals CMS challenges in future digital marketing

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025

Stories from Other Regions

Marketing stories

Gen Z shopping trends reveal eCommerce preferences surge
Customer Experience

Gen Z shopping trends reveal eCommerce preferences surge

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of eCommerce, product quality, and customer reviews.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025
Kolsquare launches carbon footprint tool for influencers
Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025
StackAdapt secures USD $235m for global expansion effort
Artificial Intelligence

StackAdapt secures USD $235m for global expansion effort

StackAdapt has raised USD $235 million to accelerate its global expansion, bolstered by key investments from Teachers' Venture Growth and Intrepid Growth Partners.

By Kaleah Salmon • 3 min read • Tue, 11th Feb 2025