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Marketing Stories - Page 46

Australian Stories

Marketing stories

Howatson unveils Plus Also Studios to enhance AI branding
Marketing Technologies

Howatson unveils Plus Also Studios to enhance AI branding

Howatson+Company has unveiled Plus Also Studios, an innovative agency that merges AI technology with creative brand asset production, led by industry experts.

By Catherine Knowles • 3 min read • Fri, 6th Dec 2024

Global Stories

Marketing stories

AI solution launched to streamline TikTok messaging ads
Customer Relationship Management

AI solution launched to streamline TikTok messaging ads

In response to TikTok's Messaging Ads launch in New Zealand, Respond.io has introduced an AI-driven solution to help businesses streamline communication.

By Catherine Knowles • 3 min read • Thu, 16th Jan 2025
Yahoo DSP announces partnerships to boost ad capabilities
Supply Chain

Yahoo DSP announces partnerships to boost ad capabilities

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
YouTube tops list as most popular global side hustle
Marketing Technologies

YouTube tops list as most popular global side hustle

A study by Printful reveals YouTube content creation as the world's top side hustle, with a 189% rise in global searches and UK earnings averaging GBP £4,192.

By Shannon Williams • 3 min read • Fri, 27th Dec 2024
Otterly.AI exits stealth, helping brands monitor AI search
Marketing Technologies

Otterly.AI exits stealth, helping brands monitor AI search

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024
Quid & Vantage Discovery unite for AI retail insights
Marketing Technologies

Quid & Vantage Discovery unite for AI retail insights

Quid and Vantage Discovery have teamed up to revolutionise retail intelligence by merging site search data with social trends, enhancing shopper insights.

By Catherine Knowles • 3 min read • Fri, 20th Dec 2024
Optimizely named leader in Forrester Wave for EO solutions
Customer Experience

Optimizely named leader in Forrester Wave for EO solutions

Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.

By Kaleah Salmon • 2 min read • Thu, 19th Dec 2024
Umbraco predicts key CMS trends for 2025 including AI focus
Data Analytics

Umbraco predicts key CMS trends for 2025 including AI focus

Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.

By Kaleah Salmon • 3 min read • Tue, 17th Dec 2024
impact.com reports record growth & USD $200m revenue in 2024
Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024
Identity Digital & LinkedIn introduce custom domain offer
Software Development

Identity Digital & LinkedIn introduce custom domain offer

Identity Digital has teamed up with LinkedIn Premium to provide users with tools to enhance their online identities, including a website and custom domain.

By Catherine Knowles • 3 min read • Fri, 6th Dec 2024
Enhancing customer service through AI-powered personalisation
Data Analytics

Enhancing customer service through AI-powered personalisation

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

By Emily Bristow • 7 min read • Wed, 4th Dec 2024
Amperity unveils AI-driven Customer Data Cloud platform
Data Analytics

Amperity unveils AI-driven Customer Data Cloud platform

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

By Melania Watson • 3 min read • Wed, 4th Dec 2024
Adobe names Lara Balazs as new chief marketing officer
Marketing Technologies

Adobe names Lara Balazs as new chief marketing officer

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024
AI's transformative role in business marketing by 2025
DevOps

AI's transformative role in business marketing by 2025

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

By Shannon Williams • 3 min read • Thu, 28th Nov 2024
AI is revolutionising retail loyalty with real-time data
Customer Experience

AI is revolutionising retail loyalty with real-time data

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

By Melania Watson • 2 min read • Thu, 28th Nov 2024
Strand boosts online revenue by 37% with Pattern's AI tools
Customer Experience

Strand boosts online revenue by 37% with Pattern's AI tools

Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.

By Sean Mitchell • 3 min read • Wed, 27th Nov 2024

Stories from Other Regions

Marketing stories

Mapp appoints James Brooke as new Chief Executive Officer
Customer Experience

Mapp appoints James Brooke as new Chief Executive Officer

Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.

By Imee Dequito • 2 min read • Tue, 10th Dec 2024