Marketing stories - Page 44
Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.
Gartner: Use dashboards to move beyond messy data
Tue, 1st Nov 2016
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saas
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data analytics
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martech
Can dashboard providers help marketers wrangle messy data? Check out our new Market Guide for answers. #marketingdata #datamanagement.
Aussie MarTech innovator wins big in the GC
Thu, 27th Oct 2016
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martech
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marketing
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blirt
Blirt, a leading MarTech group, has been recognized for its innovation by winning the Mayor's Innovation GC Award at the Gold Coast Business Excellence Awards.
Hi-tech Kiwi businesses need to be 'more adventurous' with marketing
Mon, 17th Oct 2016
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martech
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marketing
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managing director
New Zealand's hi-tech industry needs to focus on sales efficiency to grow, says new Market Measures report.
The eight product lines that make up Salesforce
Tue, 4th Oct 2016
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crm
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uc
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data analytics
Discover the eight diverse 'Clouds' powering Salesforce's rise as a titan in cloud-based enterprise solutions since 1999.
Taupo tech success story great news for regional economies
Wed, 21st Sep 2016
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martech
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marketing
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traff1k d1g1tal
Traff1k D1g1tal has become one of the country's latest international success stories, and now the company has been recognised by Amy Adams.
Cutting edge tech marketing: Google, Adobe and Facebook come out on top
Fri, 16th Sep 2016
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data analytics
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martech
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cdp
Google, Adobe, Facebook, Marketo and Salesforce lead the way when it comes to 'cutting edge' marketing technology vendors, IDC says.
Zscaler shows APAC commitment through new senior marketing manager hire
Wed, 14th Sep 2016
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cybersecurity
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marketing
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zscaler
Zscaler bolsters APAC focus with IT vet Chris Stephens as the new senior marketing manager, highlighting its investment in regional growth.
Adobe CEO speaks about digital disruption at Symposium
Thu, 1st Sep 2016
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martech
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marketing
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adobe
At Adobe Symposium, CEO Shantanu Narayen champions digital experiences as transformative, stressing 'experience' as a business edge.
Why you're better at digital marketing than you think
Tue, 23rd Aug 2016
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martech
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marketing
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digital age
As a marketer, if you believe you're falling behind & others are more adept, you may be giving them credit for your own knowledge.
Hyland launches marketing portal to help channel partners keep OnBase
Mon, 22nd Aug 2016
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martech
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partner programmes
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marketing
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
Adobe launches 'industry-first' Digital Marketing Accreditation
Thu, 11th Aug 2016
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edutech
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martech
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e-learning
Adobe has teamed up with General Assembly to offer the Adobe Digital Marketing Accreditation, to be run by experts and 'Adobe technology evangelists'.
IDC: Australian organisations must become data driven, or be left behind
Wed, 10th Aug 2016
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digital transformation
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marketing
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analyst report
With data's impact hailed by IDC, Australian firms must embrace analytics to drive strategies or risk obsolescence amid a booming software market.
Looking to recruit more channel partners? A special offer
Mon, 1st Aug 2016
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martech
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partner programmes
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marketing
We recently ran a lead-generation sales promotion for our customers, which was hugely successful - we're now offering the same for channel partners.
Four ways to drive digital commerce innovation
Fri, 15th Jul 2016
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martech
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commerce systems
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marketing
Digital commerce exemplars don't merely convert their product catalogues into eCommerce sites and mobile commerce applications.
Centralising admin vital to business success
Thu, 14th Jul 2016
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martech
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marketing
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teradata
Businesses are being advised to centralise administration tasks to better focus on strategic and creative efforts that contribute to business success.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
Exclusive: Gabrielle Cichero on Polycom, marketing & women in tech
Mon, 4th Jul 2016
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hybrid & remote work
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healthtech
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marketing
Polycom recently appointed Gabrielle Cichero as senior director of marketing for APJ. She explains why she chose the role & why it's a game-changer.
Digital marketing risks alienating millennial shoppers, says experts
Mon, 20th Jun 2016
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martech
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marketing
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teradata
Online customer experience is crucial for retailers trying to attract millennial shoppers, according to Teradata.
Product development in the IoT world: Commercialisation is the real challenge
Thu, 16th Jun 2016
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edutech
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iot
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marketing
Product development is the crucial nexus of testing, refining and delivering a product to market, and the rewards might just be worth it.