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Marketing Stories - Page 44

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Marketing stories

Optimizely unveils enhanced Opal AI to boost marketing workflows
Marketing Technologies

Optimizely unveils enhanced Opal AI to boost marketing workflows

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

By Sean Mitchell • 3 min read • Thu, 8th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Siemens to acquire Wevolver, expanding global engineering reach
Robotics

Siemens to acquire Wevolver, expanding global engineering reach

Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.

By Kaleah Salmon • 3 min read • Tue, 6th May 2025
Allvue boosts AI & data with new hires & R&D investment
Data Analytics

Allvue boosts AI & data with new hires & R&D investment

Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.

By Jed Nykolle Harme • 3 min read • Sat, 3rd May 2025
Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads
Data Science

Moloco appoints Jean-Luc Nahon to lead product for Moloco Ads

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

By Melvin Hipolito • 3 min read • Fri, 2nd May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Hotwire launches AI-powered Spark tool & global AI Lab
Marketing Technologies

Hotwire launches AI-powered Spark tool & global AI Lab

Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.

By Sean Mitchell • 4 min read • Wed, 23rd Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025
SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025

Stories from Other Regions

Marketing stories

Acquirz appoints Vickie Stacey as Data Chief amid rapid growth
Data Analytics

Acquirz appoints Vickie Stacey as Data Chief amid rapid growth

Acquirz appoints Vickie Stacey as Head of Data Operations amid 40% growth and plans to expand team by 33% in Cheltenham's B2B email marketing sector.

By Melvin Hipolito • 3 min read • Thu, 1st May 2025
CTV ad spend lags viewership growth despite rising engagement
Marketing Technologies

CTV ad spend lags viewership growth despite rising engagement

Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.

By Jed Nykolle Harme • 3 min read • Fri, 25th Apr 2025
RedTrack unveils AI agents to simplify data analysis for SMBs
Data Analytics

RedTrack unveils AI agents to simplify data analysis for SMBs

RedTrack launches AI-powered agents to automate data analysis and reporting for eCommerce media buyers, boosting efficiency and campaign insight.

By Catherine Knowles • 3 min read • Thu, 24th Apr 2025
DEPT named Adobe partner of the year for digital innovation in India
Digital Transformation

DEPT named Adobe partner of the year for digital innovation in India

DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.

By Kaleah Salmon • 2 min read • Wed, 23rd Apr 2025
MultiSafepay sees merchant growth after Antom integration
Fintech

MultiSafepay sees merchant growth after Antom integration

MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025