Marketing stories
Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.
Free workshops on branding, AI, and sales will support creative businesses in West Yorkshire, hosted by Unity Enterprise at Leeds Media Centre.
Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.
Nearly 80% of UK consumers feel positively impacted by small businesses, with over a third saying they'd be devastated if their favourites closed.
