Customer data stories - Page 5

Bedrock Data adds native Confluence support to map how sensitive collaboration content flows into AI systems and expose hidden access risks.

TheyDo launches Analyst Agent, an AI tool in its journey platform that answers plain-language questions by analysing customer journey data.

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

Nike is investigating a suspected cyber attack after hackers claimed access to terabytes of internal data, raising global security concerns.

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

AI-driven cloud adoption is forcing firms to swap static privacy checklists for continuous, real-time defence of sensitive data flows.

Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.

Rising data breaches and rapid AI adoption are forcing Australian boards to rethink privacy, shifting focus from perimeter security to full data lifecycle.

AI's rapid spread is forcing Australian organisations to treat data privacy as a constant priority, reshaping risk, policy and vendor scrutiny.

Snowflake launches Energy Solutions for its AI Data Cloud, unifying energy sector data to modernise grid planning and asset management.

As data grows messy and massive, AI-powered matching promises sharper insight, lower long-run costs and an edge over rigid rule-based tools.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Experts say AI-driven attacks and rampant data leaks mean organisations must verify outputs, curb collection and harden identity controls.

SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.

Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.