Customer data stories - Page 2
Custom Travel Solutions launches RouteStack for AI bookings
Last month
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digital transformation
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fintech
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martech
Custom Travel Solutions opens RouteStack, giving AI assistants live hotel inventory and a direct path to bookings as it eyes wider travel categories.
AWEX strengthens governance as traceability push grows
Last month
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crm
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agricultural technology
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digital transformation
Australian Wool Exchange tightens project controls as independent reviews back its sustainability and WoolClip traceability investments.
Klaviyo unveils AI Composer for marketing campaigns
Last month
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digital transformation
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cx
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martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Inlight launches martech practice with Anthony Fontana
Last month
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devops
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data analytics
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digital transformation
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Storeganise launches AI connector for self-storage data
Last month
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saas
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data analytics
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digital transformation
Storeganise unveils an AI Connector linking self-storage systems to tools like ChatGPT, letting operators query live data in plain English.
Points, personalisation and innovation: How industry leaders are redefining loyalty
Last month
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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
Salesforce adds AI agents to small business suites
Last month
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crm
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digital transformation
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cx
Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
Broot.ai adds Vonage voice APIs for in-app CRM calling
Last month
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saas
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crm
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uc
Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
Prophet bolsters Australian team with two key hires
Last month
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
BloodHound expands identity attack path mapping reach
Last month
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data protection
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encryption
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pam
SpecterOps broadens BloodHound Enterprise to map identity attack paths across Okta, GitHub and Jamf-managed Macs in hybrid environments.
Lendi plots AI-native future with MongoDB data revamp
Last month
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digital transformation
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fintech
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cx
Lendi Group taps MongoDB to rebuild data platform and go fully AI-native by 2026, targeting faster rollout of mortgage and property services.
Changing customer loyalty landscape: Here's what retail leaders need to know
Last month
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data analytics
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cx
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martech
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Qualtrics unveils AI tools to fix customer issues fast
Last month
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uc
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data analytics
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digital transformation
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
Retailers warned: identity gaps blunt AI personalisation
Last month
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data analytics
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digital transformation
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cx
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
From complexity to clarity: Why eCommerce needs clean customer data
Last month
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data protection
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digital transformation
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cx
In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.
Dentsu ANZ appoints Danica Bellchambers to lead AI
Last month
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data analytics
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digital transformation
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cx
Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.
OpenAI drops ChatGPT checkout to pursue agent vision
Last month
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martech
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commerce systems
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supply chain
OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.
AI agents drive surge in cyber threats & extortion
Last month
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malware
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data protection
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ransomware
AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.
AI CX ambitions outpace readiness for Australian firms
Last month
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crm
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uc
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digital transformation
Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.
Melissa podcast probes data quality, risk & identity
Last month
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data analytics
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digital transformation
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cx
Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.