Customer data stories - Page 4

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

Australia faces world's highest rate of serious cyberattacks, exposing millions and forcing a rethink of data resilience strategies.

AI coding tools are speeding software delivery for Australian firms but overwhelming security teams and exposing unprecedented risks.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

Xero is axing its app store billing by June 2026, forcing developers onto new API-based tiers and their own subscription systems.

Experian integrates Aperture Data Studio with Snowflake AI Data Cloud to run in-platform data quality, governance and compliance workflows.

Bitsight launches an AI-driven dark web monitoring tool to give organisations earlier warning of cyber threats targeting key suppliers.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

UiPath buys AI compliance specialist WorkFusion to automate banks' financial crime checks as monitoring workloads and governance demands surge.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

Interactive and Ansvar celebrate 15-year tech partnership underpinning cyber security, compliance and modernisation in insurance.

In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.

Record digital squatting surge sees 6,200 disputes in 2025, as lookalike domains drive costly phishing, malware and payment fraud.

Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC's crowded market.

Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.

Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.

AI investment is surging faster than data privacy and board oversight, leaving storage gaps and weak access controls to fuel rising risk.