TelcoNews Australia - Telecommunications news for ICT decision-makers

Content Creation stories - Page 14

Colorful headphones globe sound waves global podcast tech vector

Acast & Magnite team up to streamline global podcast ads

Thu, 31st Jul 2025
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martech
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marketing
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digital media
Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.
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Optimizely unveils CMS features to boost AI search visibility

Wed, 30th Jul 2025
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Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
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Adobe brings new AI tools & workflow upgrades to Photoshop

Wed, 30th Jul 2025
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ai
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social media
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
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Alibaba unveils Wan2.2, open-source suite for AI video creation

Tue, 29th Jul 2025
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ai
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software development
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ai models
Alibaba launches Wan2.2, an open-source AI suite enhancing cinematic video creation with improved quality, efficiency, and user control for creators worldwide.
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ChatSa unveils AI Magic for instant cross-platform chatbots

Thu, 24th Jul 2025
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crm
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genai
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ai
ChatSa launches AI Magic, enabling users to swiftly create and deploy cross-platform AI chatbots with a single text prompt, in under two minutes.
Digital content creator computer desk multiple screens social media icons online scams threats

Bitdefender boosts creator security as scams top USD $1 trillion

Thu, 24th Jul 2025
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ransomware
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phishing
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advanced persistent threat protection
Bitdefender expands its Security for Creators to cover Facebook, Instagram and YouTube amid USD $1 trillion losses from rising online scams targeting digital creators.
Adobe firefly style presets

Adobe Firefly adds AI sound & video tools to boost creativity

Fri, 18th Jul 2025
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genai
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ai
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content creation
Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
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Sony unveils ECM-778 microphone, CFexpress cards, & podcast

Wed, 16th Jul 2025
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sony
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podcast
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broadcasting
Sony launches ECM-778 shotgun microphone, CFexpress Type A cards, reader, and a new podcast, enhancing tools for professional and amateur content creators.
Australian shoppers at home using laptops smartphones online shopping icons

Australian shoppers embrace more touchpoints for online discovery

Wed, 16th Jul 2025
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cx
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martech
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data privacy
Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.
Artists filmmakers collaboratively creating vibrant art film scenes

Golden age of human imagination

Tue, 15th Jul 2025
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physical security
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open source
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genai
Generative AI is ushering in a creative renaissance, making filmmaking and art accessible to all and sparking new forms of collaborative storytelling.
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Røde offers bonus Wireless Micro Camera Receiver for creators

Tue, 15th Jul 2025
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content creation
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direct connect
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usb-c
RØDE offers its new Wireless Micro Camera Receiver free to current and new users, enhancing seamless audio recording across smartphones and cameras.
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Goodbye SEO, hello GEO: How AI is reshaping brand discovery

Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Dynaudioacoustics m1 01

Amber Technology to debut pro AV & media solutions at Integrate

Mon, 14th Jul 2025
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digital signage
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content creation
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distributors
Amber Technology will showcase new pro AV and media solutions, including the Dynaudio M Series MkII and Black Box Emerald KVM, at Integrate Expo 2025.
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Google launches Flow AI tool for filmmakers and video creators

Fri, 11th Jul 2025
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digital entertainment
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genai
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ai
Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.
Business meeting laptops ai assistant connecting popular apps workflow

Zoom AI Companion expands integrations & features for productivity

Thu, 10th Jul 2025
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crm
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uc
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document management
Zoom's AI Companion now integrates with 16 apps including ServiceNow and Jira, enhancing productivity by automating tasks within its platform and beyond.
Enthusiastic football fans premier league digital creativity stadium

Adobe brings AI-powered creative tools to Premier League fans

Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
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UGC & interactive ads drive major gains for mobile app installs

Thu, 10th Jul 2025
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genai
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ai
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marketing
User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.
Graphic illustration computer screen vibrant video timeline ai video generation power

How to craft effective prompts for Google's Veo 3 video AI

Thu, 10th Jul 2025
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digital entertainment
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genai
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ai
Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.
Prudential

Exclusive: How Prudential is using AI for faster, smarter content creation

Wed, 9th Jul 2025
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digital transformation
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cx
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martech
Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.
Filmmaker surrounded by cameras screens ai powered video generation

An in-depth look at the Google Veo 3 text-to-video AI model

Wed, 9th Jul 2025
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digital entertainment
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genai
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ai
Google's Veo 3 AI model creates HD videos with realistic audio from text prompts, revolutionising video content creation for creatives and businesses alike.