Content Creation Stories

Australian Stories

Content Creation stories

AI search tools slash website traffic by up to 80%

Businesses risk losing up to 80% of web traffic as AI answers keep users from clicking through to original search results.

By Sean Mitchell • 5 min read • Yesterday

Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • 2 days ago

High Performance Computing

JW Computers expands desktop PCs for prebuilt & custom

Australian buyers are weighing convenience against control as desktop PC demand rises, with local warranties and faster access swaying choices.

By JW Computers • 5 min read • Last week

Global Stories

Content Creation stories

Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Yesterday

Software-as-a-Service

team.blue adds AI tools across four small business brands

Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.

By Regine Laguilles • 4 min read • Last week

Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last week

Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Workday launches AI-powered learning tool with Sana

The new system aims to cut training admin and link course content to workforce data, as employers race to address fast-changing skills needs.

By Sean Mitchell • 5 min read • Last week

Edge Computing

HP backs Wubble.ai for AI audio on its PCs in Asia

Users across Asia-Pacific will gain access to AI music, voice and sound tools on eligible HP consumer PCs as the partnership rolls out regionally.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

KnowBe4 launches AI video builder for ANZ training

The new tool lets security teams in Australia and New Zealand update phishing training faster as AI-driven attacks become more personalised.

By Sean Mitchell • 4 min read • Last week

Robotics

NVIDIA unveils AI tools for media, robotics & design

Newsrooms, designers and robotics teams are set to gain new AI tools as NVIDIA expands detection, agent and edge software at SIGGRAPH.

By Mark Tarre • 5 min read • Last week

Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Last week

Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last week

Stories from Other Regions

Content Creation stories

Marketing

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • Yesterday

Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last week

Data Protection

CTERA wins PeerSpot awards for cloud storage, backup

Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.

By Mark Tarre • 4 min read • Last week