Axis returns to Sydney show with integrated security tech

Axis Communications has returned as headline sponsor of the Security Exhibition and Conference and Integrate in Sydney, using the events to present its latest security and network audio products.

Its display centres on three themes - innovation, integration and insights - with a focus on combining video surveillance, access control, audio and analytics in one environment.

Axis is highlighting ARTPEC-9, its ninth-generation system-on-chip for network cameras, as a key part of its current range. The chip introduces AV1 video encoding to the company's cameras and adds Signed Video to each frame at the point of capture, intended to support verification against tampering.

Also on show is the AXIS D2124-VE Radar, which Axis described as an upcoming launch. The system provides 360-degree coverage across large sites and can be paired with the AXIS Q6225-LE PTZ camera for combined radar and visual verification with AI-based classification.

System links

A major theme of the company's pitch is the growing overlap between physical security and operational data. Axis argues that organisations are trying to reduce the number of stand-alone systems they manage while also using security infrastructure for broader site oversight and daily operations.

That position is reflected in its emphasis on Axis Cloud Connect, described as an open hybrid cloud platform. The system is designed to bring together video, access control, audio and broader enterprise systems through a single interface.

Axis is also using the Sydney event to highlight its Technology Integration Partner ecosystem. Rather than building every layer itself, the company works with software firms to offer pre-integrated systems for customers that want existing products to connect more easily.

Another part of the demonstration is AXIS Object Analytics, which analyses video feeds to identify activity and events. The outputs can then be viewed through My System, a dashboard intended to give users a consolidated view of devices and systems.

Wai King Wong, Regional Director for Oceania at Axis Communications, said the market in Australia and New Zealand is changing in how it views security and audio infrastructure.

"We are seeing a profound shift in how organisations across Australia and New Zealand think about their security and audio infrastructure. Cameras and speakers are no longer just passive safety nets that sit on the ceiling waiting for something to go wrong. Today, they are active, connected edge platforms that provide real-time operational insights. By bringing the blueprint for tomorrow to life at these shows, we are showing how integrated, innovative solutions can help organisations move beyond traditional security and drive measurable values across the business," said Wong.

Audio focus

Axis is also using the co-located Integrate show to present its network audio systems. The platform combines public address, background music and zoned audio management in one IP-based setup that can be managed centrally across a site.

The move reflects a broader pattern in the security and building technology market, where vendors are increasingly trying to tie surveillance, communications and building operations into common software layers. For suppliers, that creates an opportunity to sell not only cameras or speakers, but also the management systems and analytics that sit above them.

Axis, based in Lund, Sweden, says it has about 5,000 employees in more than 50 countries. Its product line spans video surveillance, access control, intercoms and audio, supported by analytics applications and a partner network of technology and system integration firms.

Its message in Sydney points to a sector in which hardware remains important, but the commercial argument increasingly rests on how well separate systems connect and what information they produce. In that context, the ability to combine video, radar, analytics and audio in one managed environment is becoming a stronger selling point for vendors competing for enterprise and public sector projects.

At the centre of Axis's presentation is the view that security networks are being asked to do more than record incidents after the fact. Organisations now expect those networks to support faster decisions across operations as well as safety.

Its Sydney display brings those elements together through camera hardware, radar coverage, analytics software, cloud-based management and networked audio in one portfolio.