Amber Technology to exclusively distribute TASCAM in Australia
Amber Technology has entered into a new agreement to become the exclusive distributor of TASCAM's full product range in Australia from October 2025.
TASCAM, a professional audio division of TEAC Corporation, has established a longstanding presence in the recording and playback equipment industry, providing solutions for music production, broadcast, film, and prosumer applications. The new partnership enables Amber Technology to distribute TASCAM's products across a variety of sectors, including broadcast, live sound, education, commercial audio-visual installations, and the home user market.
This arrangement will see Amber Technology add the entire portfolio of TASCAM audio products to its distribution network, which services Australian resellers, integrators, and retailers. The portfolio includes products used for professional audio recording, video production, commercial installations, educational applications, and conferencing, as well as solutions aimed at advanced home users.
The collaboration underscores both companies' efforts to provide high-quality audio solutions to customers and to support the demands of professionals and hobbyists alike across Australia.
Company perspectives
Yosuke Matsuno, General Manager, business unit, TASCAM, commented on the partnership's importance for TASCAM's growth and the benefits for end users in Australia:
"TASCAM is delighted to announce its partnership with Amber Technology as its exclusive distributor in Australia. TASCAM believes that Amber Technology's proven expertise and strong presence in the market will help strengthen its brand and deliver even greater value to customers in the region."
TASCAM's presence in broadcast and installation markets has grown in recent years, especially with the launch of its Sonicview digital mixer series. Kai Saito, Sales Manager – ANZ market, TASCAM, commented on the company's strategic direction in the region:
"In recent years, TASCAM has been expanding its presence in the broadcast and installation markets with its digital mixer Sonicview series at the core of this strategy. Through this partnership, we look forward to strengthening TASCAM's approach to customers in Australia and delivering solutions that meet the evolving needs of the industry."
The agreement allows Amber Technology to further diversify its offerings. Peter Amos, Managing Director at Amber Technology, explained the significance for their business and customers:
"Amber Technology is delighted to welcome TASCAM into the Amber Technology portfolio. With TASCAM's breadth of applications across so many areas of our business, there are significant opportunities to deliver even greater value to customers."
Garrick Simeon, General Manager, Professional Products and Media Systems at Amber Technology, also commented on the outlook of the new partnership:
"The opportunities for TASCAM within the Amber Technology portfolio are truly exciting. TASCAM's products complement the existing range perfectly, and as such the team looks forward to working closely with the TASCAM team to grow the brand in Australia."
Distribution and market access
Through this partnership, TASCAM's products will be made available from Amber Technology and its national network of resellers, integration partners, and retail outlets. The companies expect this arrangement to boost availability of professional recording and playback systems across Australia's diverse audio-visual markets.
TASCAM's catalogue includes multitrack recorders, broadcast systems, audio interfaces, and other equipment trusted by audio engineers and producers in a variety of settings, from high-end studios to at-home production environments.
The agreement will come into effect on 1 October 2025, after which Australian customers will be able to access the expanded range of TASCAM audio solutions through existing Amber Technology channels.
