Opinion stories - Page 3
Why email automation fails without clean and verified data
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Why outdoor furniture protection is becoming a smart investment
Last week
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clean technologies
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marketing
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sustainability
Outdoor living boom drives homeowners to shield pricey tables and seating from sun, rain and dust, curbing repairs and replacements.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Last week
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Building digital trust: Data quality provides a scalable path
Last week
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data protection
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fintech
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cx
Data quality gives banks a scalable route to digital trust, cutting fraud and false positives while speeding onboarding, KYB and AI-driven checks.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Last week
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
How smarter hosting choices are influencing online retail performance
Last week
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data protection
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digital transformation
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cx
Smarter hosting choices are becoming a key edge for Australian online retailers, as speed, stability and scalability shape sales and customer trust.
Why the next phase of AI adoption will be determined less by models and more by data foundations
Last week
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hybrid cloud
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digital transformation
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partner programmes
AI adoption's next phase hinges on data foundations, with enterprises needing real-time pipelines, governance and portability to scale safely.
From chaos to code efficiency: AI's big software development shift
Last week
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devops
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hybrid cloud
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digital transformation
AI is boosting developer output, but Australian firms are finding the bigger challenge is joining up fragmented tools, data and governance.
Beyond the billion-dollar banking oversight: How process intelligence can surface vital warning signs
Last week
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digital transformation
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fintech
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risk & compliance
Australia's Big Four loan scandal highlights how process intelligence can expose ghost paths, bypassed checks and hidden fraud networks.
OpenAI acquires TBPN to expand media and strategy reach
Last week
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
How Apograph uses proactive firewall upgrades to protect clients and control costs
Last week
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firewalls
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network infrastructure
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sd-wan
Apograph's £60-a-month firewall plan helps clients dodge emergency refresh costs, cut downtime and strengthen security across 1,500 endpoints.
AI can inspire travel, but it still can't book it. That's about to change
This month
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digital transformation
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fintech
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cx
AI is moving travel from inspiration to transaction, but live inventory, accuracy and booking infrastructure still stand between chat and checkout.
Unpacking the Impact of Agentic Commerce Across ANZ
This month
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digital transformation
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cx
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martech
Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.
AI is now a capital allocation decision, and CFOs are setting the terms
This month
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digital transformation
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rpa
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risk & compliance
CFOs across Australia and New Zealand are tightening AI spending as new research shows weak returns, poor data readiness and rising demands for accountability.
5 mobile-first strategies to ensure contact data quality
This month
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digital transformation
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cx
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martech
Retailers warned that mobile checkout typos, duplicate profiles and recycled numbers are draining sales unless data is checked in real time.
Don't be fooled: The SaaS label that's misleading your security team
This month
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saas
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digital transformation
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cloud security
Security teams risk sleepwalking into danger as vendors slap the SaaS label on hosted legacy tools disguised as modern cloud identity.
How yesterday's outdated platforms affect today's decisions
Last month
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data protection
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document management
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digital transformation
Old information platforms are quietly raising risk, slowing work and blunting innovation across Australian organisations, Konica Minolta Australia warns.
The evolving role of the CSO: From technical guardian to business strategist
Last month
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firewalls
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data protection
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siem
CSOs are shedding their purely technical image as security chiefs are pushed into the boardroom to drive sales, trust and growth.
Why AI-powered security needs network telemetry across the hybrid cloud
Last month
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firewalls
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private cloud
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hybrid cloud
AI security tools are only as smart as the data they see, and network telemetry is emerging as the missing piece in hybrid cloud oversight.
World Backup Day warns firms on data recovery gaps
Last month
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data protection
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dr
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ransomware
Once a background IT chore, data backup is now a frontline business risk as complex systems and cyber threats expose fragile resilience.