Opinion stories - Page 2

How Melbourne businesses can build lasting search visibility through consistency, technical stability and trusted expertise.

GTA 6's switch away from Nintendo Switch 2 at launch underlines a wider shift as studios rethink portable play, exclusives and hybrid gaming.

Why FIPS 140-3 validation matters as organisations face tougher cyber rules, tighter assurance demands and the need for independently tested encryption.

Australia urged to back sustainable AI infrastructure, with Logicalis saying renewable power, land and cooling could turn the nation into a global export hub.

AI in legal services is unlikely to shrink demand, with clients seeking more senior expertise and using efficiency gains to unlock latent work.

Logistics firms are sitting on rich data, but disconnected systems are draining time and money; experts say start with one clear fix, not a grand AI overhaul.

Fortra's Chief Executive Officer says acquisition success hinges on strategy and culture before price, after 19 deals since 2020.

AI-era data security needs more than DSPM visibility, as firms must track how sensitive information moves and enforce controls in real time.

Construction software often fails after launch because it misses site realities, adds admin and lacks follow-up, not because teams resist change.

How thoughtful lighting choices can turn a staircase into a striking home feature, balancing safety, scale and style.

Construction firms risk wasted spend and poor adoption when selecting software, with human factors and day-to-day use often proving more critical than features.

UK SOC spots Monday-morning conditional access failure from Germany, helps reset compromised Microsoft 365 account before attackers can strike.

Ecommerce in 2026: AI shoppers, social sales and returns pressure push retailers to rethink data, compliance and cross-border growth.

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

MCPs are emerging as the governed layer that lets AI agents reason across enterprise systems, reducing brittle integrations and easing security risks.

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

Australian businesses are set to boost AI spending in FY2027, but experts warn autonomous agents need strict controls to avoid legal and reputational risk.

Chatbots are easy to sell, but businesses seeking real AI gains should be looking at systems intelligence, says an expert.

Modern firms want security partners who can integrate technology, human response and scalable services without disrupting day-to-day operations.

GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.