Nexxen Stories

Australian Stories

Nexxen stories

Loyalty programmes reshape Australian travel choices

Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.

By Joseph Gabriel Lagonsin • 4 min read • Today

Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Tue, 12th May 2026

IT Industry

Balancing the scales for women’s leadership in tech

Women are entering tech in force, but stubborn bias and weak support for carers still block their rise to the executive suite.

By Paige Gordon • 4 min read • Fri, 6th Mar 2026

International Women's Day

Opportunity is not: Building pathways for women in tech leadership

Women in tech say diversity fuels innovation, urging leaders to build clear pathways into leadership and make success visibly attainable.

By Georgina Ryan • 2 min read • Mon, 2nd Mar 2026

Data Analytics

2026 trends: AI's impact on advertising strategy and execution

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

By Staff Writer • 4 min read • Thu, 4th Dec 2025

Global Stories

Nexxen stories

Digital Media

Nexxen standardises Smart TV home screen ad buying

Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.

By Mark Tarre • 3 min read • Last month

Advertising Technologies

Nexxen campaign lifts Anytime Fitness reach across TV

The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.

By Mark Tarre • 4 min read • Last month

Social Media

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026

Smart TV

Is this the advertising opportunity most brands are still missing?

Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.

By Oscar Rondon • 4 min read • Mon, 29th Jun 2026

Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Thu, 28th May 2026

DevOps

Nexxen launches AI-native DSP interface for traders

Traders will gain automated checks and campaign recommendations as the platform extends AI across planning, activation and reporting.

By Sean Mitchell • 3 min read • Thu, 9th Apr 2026

Marketing Technologies

Designing equal opportunity in AI and adtech leadership

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

By Kathy Lu • 3 min read • Tue, 3rd Mar 2026

Nasdaq

Nexxen & Tubi expand programmatic streaming in Australia

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

By Sean Mitchell • 3 min read • Tue, 16th Dec 2025

Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025

Artificial Intelligence

Nexxen expands TV data reach with new VIDAA investment & AI

Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.

By Sean Mitchell • 4 min read • Tue, 12th Aug 2025