Nexxen stories - Page 2
Digital content and the race to win 'audience attention'
Wed, 5th Jun 2024
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martech
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microsoft
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sales
With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.
Customer Catalyst launched to help tech marketers with video content
Wed, 22nd May 2024
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data analytics
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martech
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digital entertainment
AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
Nexxen partners with VIDAA to bolster Australian TV advertising
Tue, 23rd Apr 2024
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digital entertainment
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tv
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toshiba
Nexxen joins forces with VIDAA, offering Australian advertisers unrivalled access to automatic content recognition (ACR) data, enhancing TV audience targeting.
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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network infrastructure
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martech
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software development
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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martech
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hcm
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.