Customer engagement stories - Page 13
Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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cx
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martech
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data ownership
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
Appian partner awards showcase process automation excellence
Fri, 5th May 2023
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paas
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cx
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martech
The winners have created innovative business solutions on the Appian Platform, exceeding customer expectations and maintaining service delivery excellence.
Khoros appoints Lindsay Sanchez as Chief Marketing Officer
Fri, 28th Apr 2023
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cx
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martech
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cmo
Khoros hire Lindsay Sanchez as its Chief Marketing Officer to lead the company's next phase of growth and innovation in digital-first customer engagement.
Revolent to address growing cloud skills gap in the region
Tue, 25th Apr 2023
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data analytics
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digital transformation
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cx
Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.
Investment in customer engagement drives revenue: Twilio
Thu, 30th Mar 2023
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data protection
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data analytics
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cx
Twilio’s annual customer engagement report finds customer engagement investments increase brands’ resilience by boosting revenue and improving customer loyalty.
Why usage-based pricing may be the antidote to subscription fatigue
Tue, 14th Mar 2023
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saas
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cx
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martech
Subscription-based businesses, many of which boomed at the height of the pandemic, have since experienced the 'Great Unsubscribe'.
ExtraHop appoints Sylvia Go as APJ Channel Director
Wed, 8th Mar 2023
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cx
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martech
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channel development
ExtraHop hires Sylvia Go as AVP Channel, APAC & Japan to develop innovative programs to strengthen their channel sales strategy in the region.
The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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cx
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martech
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ecommerce
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
eCommerce perceived and real user needs differ: Storyblok
Wed, 1st Mar 2023
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ecm
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cx
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martech
Storyblok survey of 6,000 consumers and 500 business leaders reveals a significant divide between eCommerce businesses’ perceived customer needs and reality.
IFS appoints Vijay Jaswal as CTO for APJ & MEA
Mon, 20th Feb 2023
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cx
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martech
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collaboration
IFS appoints Vijay Jaswal as CTO for APJ and MEA to streamline customer interactions and demonstrate marketing capabilities. #cloudcomputing #technology.
Macquarie Telecom appoints Marika Fiorini as Chief Customer Officer
Mon, 20th Feb 2023
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uc
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cx
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martech
Australian telco Macquarie Telecom appoints Marika Fiorini as Chief Customer Officer to drive business growth and foster internal career development.
Red Hat announces new ANZ Regional VP & General Manager
Fri, 20th Jan 2023
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digital transformation
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cx
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martech
Red Hat appoints Enzo Compagnoni, ANZ Senior Director for Enterprise Sales, as ANZ Regional VP & GM to lead the business, drive digital transformation.
Supara uses Freshworks for customer support to aid eCommerce
Fri, 6th Jan 2023
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data analytics
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cx
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martech
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
New Zealand’s eCommerce sector lags in customer experience
Thu, 5th Jan 2023
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data analytics
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cx
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martech
A New Zealand eCommerce expert worries that the art of retail may be lost to the cookie cutter approach currently dominating local online shopping sites.
Anchora becomes first APAC company to use new Adobe offering
Tue, 13th Dec 2022
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cx
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martech
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it automation
Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).
DXC Technology opens customer engagement centre in Sydney
Fri, 9th Dec 2022
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cx
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martech
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hybrid & remote work
Purpose-built drop-in space will focus on much-needed in-person customer collaboration and set a blueprint for hybrid modern workplaces.
Customer engagement platform MoEngage gains entry in ANZ
Fri, 25th Nov 2022
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paas
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cx
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martech
MoEngage will support brands such as MyDeal.com.au and Nova Entertainment in optimising their customer experience in Australia and New Zealand.
Talend appoints Casey George as Chief Revenue Officer
Fri, 11th Nov 2022
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data analytics
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hyperscale
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public cloud
Casey George appointed as Talend's Chief Revenue Officer, bringing expertise in scaling SaaS companies and accelerating growth.
Nuix appoints Jason Wilson as Chief Product Officer on the Leadership Team
Fri, 21st Oct 2022
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data analytics
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cx
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martech
Nuix hires Jason Wilson as CPO responsible for product strategy and roadmap, with extensive experience in product leadership roles. #Nuix #productstrategy.
Chargeback911 appoints Pelwasha Faquiryan as Chief Growth Officer
Fri, 21st Oct 2022
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cx
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martech
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customer engagement
Chargeback911 appoints Pelwasha 'Pel' Faquiryan as Chief Growth Officer. Faquiryan will focus on enhancing Chargebacks911's long-term performance.