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Customer data Stories

Australian Stories

Customer data stories

Melbourne supermarket chain overhauls systems with AIBUILD
Digital Transformation

Melbourne supermarket chain overhauls systems with AIBUILD

Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.

By Sofiah Nichole Salivio • 3 min read • This month

Global Stories

Customer data stories

Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
Publicis to acquire LiveRamp for USD $2.167bn in cash
Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • 2 days ago
Aramex portal gains 250,000 users as enquiries drop
Digital Transformation

Aramex portal gains 250,000 users as enquiries drop

Fewer calls about missing parcels are easing pressure on support teams as Aramex's self-service tracking portal attracts 250,000 users in six months.

By Sean Mitchell • 3 min read • Last week
Bedrock Data expands free Snowflake Cortex governance
Data Protection

Bedrock Data expands free Snowflake Cortex governance

Security teams get free visibility into how Snowflake Cortex agents access sensitive data, helping them prepare for audits and reviews.

By Joseph Gabriel Lagonsin • 3 min read • Last week
BlueVoyant partners ODEON Cinemas Group on security
Data Protection

BlueVoyant partners ODEON Cinemas Group on security

Threat alerts have fallen by 98% for Europe's largest cinema operator after it overhauled security across eight countries.

By Mark Tarre • 3 min read • Last week
Boomi, Gong tie AI agents to live customer revenue signals
Customer Relationship Management

Boomi, Gong tie AI agents to live customer revenue signals

Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.

By Mark Tarre • 4 min read • Last week
Infobip study finds CX investment gap in global brands
Data Protection

Infobip study finds CX investment gap in global brands

Many global brands are failing to match CX spending with the systems needed for AI-led customer journeys, according to new research.

By Sean Mitchell • 4 min read • Last week
SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Last week
Klaviyo expands Anthropic link for marketing workflows
Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Customer data stories

HyperFinity posts FY26 growth as AI tool boosts retail
Data Analytics

HyperFinity posts FY26 growth as AI tool boosts retail

Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.

By Sean Mitchell • 4 min read • Last week
WellData wins 50 contracts as database demand grows
Disaster Recovery

WellData wins 50 contracts as database demand grows

Database outages are pushing more retailers and healthcare groups to hire external specialists, driving more than 50 new WellData contracts.

By Joseph Gabriel Lagonsin • 3 min read • Last week
From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • Last week
Decile's Luma turns analytics into audiences in minutes
Personalisation

Decile's Luma turns analytics into audiences in minutes

Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.

By Sofiah Nichole Salivio • 3 min read • Last week
Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Last week
CX is an outcome of the network beneath it
Unified Communications

CX is an outcome of the network beneath it

Customer experience fails when networks falter, with outages, latency and weak security now directly affecting trust and churn.

By Richard Hall • 5 min read • This month