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Content Creation Stories - Page 4

Australian Stories

Content Creation stories

Turtle Beach launches Command Series keyboards & mice
Gaming

Turtle Beach launches Command Series keyboards & mice

Touch displays and hall-effect switches aim to cut menu-diving for gamers and streamers as Turtle Beach broadens beyond headsets and controllers.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Content Creation stories

Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
HONOR 600 series launches in Singapore first worldwide
Gaming

HONOR 600 series launches in Singapore first worldwide

Singapore buyers get first access worldwide to HONOR’s 600 series, which starts at SGD $799 and adds AI video tools and big batteries.

By Sofiah Nichole Salivio • 3 min read • Last month
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
RWS survey finds most leaders distrust AI cultural nuance
Digital Transformation

RWS survey finds most leaders distrust AI cultural nuance

Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.

By Shannon Williams • 4 min read • Last month
Exclusive: Adobe ANZ chief on AI adoption trends
Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month
GoPro sets Australian & New Zealand MISSION 1 prices
Content Creation

GoPro sets Australian & New Zealand MISSION 1 prices

Annual subscribers in Australia and New Zealand will get discounts of up to AUD $150 and NZD $190, as reservations open ahead of a 29 May launch.

By Sean Mitchell • 4 min read • Last month
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Content Creation stories

Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.

By Patrick Keenan • 4 min read • Last month
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Disabled people urge role in AI design to improve access
Customer Experience

Disabled people urge role in AI design to improve access

AI could leave disabled users behind unless they are involved from the start, according to a UK poll of 1,032 adults.

By Mark Tarre • 3 min read • Last month
Emtek expands Google Cloud AI tools for media production
Gaming

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Last month
Duda study says AI-crawled sites win more local traffic
Software-as-a-Service

Duda study says AI-crawled sites win more local traffic

AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.

By Shannon Williams • 4 min read • Last month
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month