Advertising Technologies (Adtech) stories - Page 4

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

TechnologyOne launches Guide, an AI assistant to streamline council services and student support across Australia and New Zealand.

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.

LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.