Advertising Technologies (Adtech) stories - Page 10

Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

JCDecaux has introduced new digital ad displays at Sydney Airport to boost brand visibility across key passenger journey points and enhance advertising impact.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Infoblox reveals links between WordPress malware campaigns and adtech firms tied to Russia, exposing vast, coordinated cybercrime exploiting web traffic globally.

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.