Advertising Technologies (Adtech) stories - Page 8

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Most Australians plan to cut festive spending in 2025, focusing mainly on gifts and food, as economic caution shapes their holiday priorities.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

QSIC appoints Jaclyn Shaw as Retail Media Partnerships Lead for APAC amid rising demand for in-store retail media and business expansion in the region.

The Visual Media Association has launched its 2025 survey to benchmark Australia's AUD $15bn print, sign, packaging and visual media sector amid key government reviews.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.