Vocus launches Pure partner programme after TPG deal
Fri, 1st May 2026 (Today)
Vocus has launched Pure, a new channel partner programme, following its AUD $5.25 billion integration of TPG's fibre and fixed-line enterprise business.
The programme gives technology solution providers access to the combined legacy Vocus and TPG networks, a unified product roadmap, and a revised commission structure. It also opens both companies' customer bases to former Vocus and TPG partners.
Under the new structure, partners can sell services across more than 51,000 kilometres of owned fibre, about 15,000 kilometres of subsea cable, and close to 20,000 connected buildings. That reach is further extended through arrangements with NBN Co and Starlink.
Vocus is also changing how it pays partners. The revised commission model is intended to reward growth and customer lifecycle management, rather than focusing mainly on new customer acquisition.
The programme also introduces a two-track sales approach. Partners will be able to use digital tools for the small and medium-sized business segment, while also working with Vocus on larger enterprise deals with dedicated pre-sales support.
Partner model
Keith Masterton, General Manager of Channel & Alliances at Vocus, said the company wanted partners to remain at the centre of the customer relationship.
“For customers, what makes Vocus different isn't just our network - it's what our network of partners makes possible,” he said.
He said the programme reflects a model in which partners lead solution design and service delivery around the network infrastructure supplied by Vocus.
“We bring together a network of solution providers who each bring their own unique capabilities. It's an 'and' model, not an 'or' model, and that thinking runs very deep in this company,” Masterton said.
The launch follows Vocus's acquisition of TPG Telecom's enterprise, government and wholesale fixed business and fibre assets. The deal significantly expanded its national fixed-network footprint and brought together two businesses that had both operated as challengers to larger incumbents in the Australian telecommunications market.
The combined network now supports services used by government departments, critical infrastructure operators, and business customers. Vocus is positioning the enlarged footprint as a broader base from which partners can sell connectivity and related services.
Commission changes
Masterton said partner economics were central to the programme's design.
“When we help our partners build stronger businesses, they can invest more in the customers they serve. That's how the whole ecosystem grows,” he said.
He added that Vocus wants to work with partners that know their customer base well.
“We want to work with partners who deeply understand the needs of the businesses they serve,” Masterton said.
The programme centres on three main changes: a redesigned partner structure intended to reward deeper engagement, a new commission framework tied to growth and retention, and a harmonised roadmap across the Vocus and TPG product sets. Support and partner enablement are built into that roadmap.
For channel partners, the move is likely to simplify a network and product landscape that had been split between the two businesses. It also gives former TPG partners access to Vocus infrastructure, while legacy Vocus partners gain access to TPG assets and accounts.
Wider integration
Senior executives including Chief Executive Officer Andres Irlando, Masterton, and Tom Sykes, General Manager Product and Marketing, introduced the programme to partners. Their involvement underlines the commercial importance of indirect sales as Vocus integrates the acquired assets and seeks to expand its position in business, government, and wholesale telecommunications.
Masterton said Vocus was aiming to make practical changes that partners would notice in day-to-day operations.
“This is about investing in our partners. Better commissions, better digital tools, better support. We're delivering on our aspiration to become Australia's most partner-centric digital infrastructure provider. We're building a program where partners will feel the difference from day one and it will only continue to improve,” he said.