PagerDuty has appointed Ingram Micro as its sole authorised distributor in Australia, expanding its local channel presence.
Under the agreement, Ingram Micro will add PagerDuty to its Australia line card and cloud marketplaces, while the companies work together on partner recruitment and enablement. Australian solution providers will be able to access PagerDuty's operations management software through Ingram Micro's distribution network and partner ecosystem.
The partnership targets enterprise customers seeking to maintain uptime and manage increasingly complex digital environments, particularly in financial services, healthcare, telecommunications, retail and eCommerce.
Ingram Micro will also offer PagerDuty alongside products in observability, IT service management, security, DevOps and customer service. This is intended to help partners package PagerDuty with related software as part of broader operational offerings.
Channel push
The appointment marks a notable step in PagerDuty's regional channel strategy, with the company choosing a single distributor for Australia rather than a broader distribution roster. It also gives PagerDuty access to Ingram Micro's established reseller base in the market.
As system availability becomes more central to day-to-day business activity, organisations are placing greater focus on incident management and AI-led operations. PagerDuty sells software used to detect, diagnose and respond to operational disruptions.
Its platform is designed to manage incidents across digital operations and integrates with a wide range of third-party software. In Australia, the distribution agreement is intended to simplify procurement for customers and support partners looking to build services around the platform.
Callum Eade, Vice President of Sales, APAC, at PagerDuty, described Australia as an important market for the company's regional growth.
"Australia represents a high-growth, innovation-driven market where organisations are managing increasingly complex, always-on digital environments," said Callum Eade, Vice President of Sales, APAC, PagerDuty.
"By appointing Ingram Micro as our exclusive distributor in the region, we're strengthening our commitment to partners and customers, delivering a scalable distribution model, deeper enablement and faster access to the PagerDuty Operations Cloud to help enterprises build resilience into their digital operations," Eade said.
Partner focus
The agreement also reflects a wider trend among software vendors to rely on distribution partners for market reach, training and packaged offerings. In practice, distributors can play a central role in signing up resellers, supporting certifications and helping partners combine products into offerings tailored to specific customer needs.
The Australian partnership is intended to help solution providers develop customised operational environments for customers. Bundling with adjacent tools in observability and IT operations management is also expected to support integrated deployments.
Pip Heath, Channel and Alliances Lead, APAC, at PagerDuty, said the company sees the relationship as a way to expand its local partner community.
"This relationship will allow us to build a partner community our customers can rely on - collaborating with trusted advisors who help enterprises design and operate resilient digital environments," said Pip Heath, Channel and Alliances Lead, APAC, PagerDuty.
"Through Ingram Micro's expansive network, PagerDuty can improve partner economics, accelerate deal velocity and help customers adopt PagerDuty's incident management platform, building resilience, agility and confidence into mission-critical operations," Heath said.
For Ingram Micro, the agreement adds another software vendor in a category drawing increased attention as businesses seek to reduce service interruptions and improve response times when incidents occur. PagerDuty will strengthen its portfolio in observability, incident management and DevOps.
John Brown, Senior General Manager, Strategy, AI and Emerging Vendors, at Ingram Micro, said the vendor's products would complement existing offerings in its local portfolio.
"PagerDuty's leadership in AI-powered digital operations significantly strengthens our portfolio across observability, incident management and DevOps. Together with our Australian partners, we deliver resilient solutions that help local businesses minimise downtime and keep critical systems running reliably," Brown said.