Laser launches semi solid state powerbanks in Australia

Laser has launched a new ChargeCore powerbank range in Australia using semi solid state battery technology, with the products among the first of their type to reach local retail shelves.

The Sydney-based consumer electronics group is introducing three models in the ChargeCore Everyday Semi Solid State Series, with capacities of 10,000mAh, 20,000mAh and 27,000mAh. Prices range from AUD $49.95 to AUD $99.95, placing the devices in the mainstream market.

The range targets consumers concerned about battery safety in portable chargers. Laser has positioned semi solid state chemistry as the key point of difference, alongside built-in protections against overcharging, overcurrent, short circuits and overheating.

The launch reflects a broader focus on battery design in portable consumer electronics, particularly as powerbanks have become a routine accessory for smartphones, tablets and other mobile devices. Safety has drawn greater attention across the category in recent years, with brands seeking to differentiate products through battery chemistry, charging control and thermal management.

Laser described semi solid state technology as an evolution in battery chemistry that offers improved thermal stability and safety compared with conventional designs. It said the technology can also support stronger charging performance while allowing more power to be stored in a compact form factor.

The three models offer either 20W or 35W USB-C PD charging, depending on capacity. Each includes a digital battery display and a carry-on-approved design.

Range details

At launch, the 10,000mAh model is priced at AUD $49.95 and the 20,000mAh version at AUD $69.95, both with 20W USB-C PD charging. The 27,000mAh model, with 35W USB-C PD charging, is listed at AUD $99.95.

Black versions are available now, while some other colour options will follow across parts of the line-up. The Everyday Series will be offered in Black, Galactica, Grey and Dark Cherry, although availability varies by model.

The products are being sold through Harvey Norman and Laser's online store. The launch gives the company a position in a powerbank segment where differentiation has often centred on capacity, charging speed and form factor rather than battery chemistry.

Battery strategy

Laser has sold powerbanks in Australia for 15 years and has been expanding the battery technologies used in the category. It says it launched an Australian range using LiFePO4 battery technology in 2025 and is now moving into semi solid state products as manufacturing developments make the chemistry more practical for smaller consumer devices.

The business has operated for almost 40 years and says it develops its portfolio from its Sydney headquarters. Its broader product line spans home entertainment, portable power, personal audio, gaming and connectivity accessories.

Chris Lau, Managing Director, Laser, linked the latest release to the company's focus on product safety.

"We've been closely following semi solid state battery development for some time, since first visiting an EV factory several years ago, and advancements since that time mean that it can now move into smaller, more compact options. Simply put, I believe that Semi Solid State chemistry makes this the safest powerbank technology available in Australia today. We are focused on safety and peace of mind, and we know that it is a huge concern for Australian consumers these days when buying powerbanks," said Chris Lau, Managing Director, Laser.

Laser also pointed to the testing behind the new range as it seeks to reassure buyers about reliability in everyday use. Portable chargers are regularly carried in bags, used in transit and exposed to repeated charging cycles, making durability and thermal management important selling points in the category.

The company sees the new line as an everyday entry point for consumers interested in the technology rather than a niche premium experiment. By pricing the products below AUD $100, it is testing whether shoppers will pay attention to battery chemistry in the same way they already compare charging speed and capacity.

"I've personally had the opportunity to see first-hand the testing that goes into the manufacturing of these semi solid state powerbanks, including the stress testing placed on the battery technology. It gives you an appreciation for just how much engineering, testing and development sits behind something consumers simply put in their bag and use every day," said Lau.