About Sara
Sara Barker
Copywriter and Senior News Editor
Sara lives in a world of words and stories. For more than six years she has been delving deep into the rich world of tech news, content creation, journalism and reviews for Techday. She brings an academic background in information systems, marketing, radio, and journalism to her role. She enjoys casual gaming, cats, and reading.
Former TechDay team member.
Stories by Sara - Page 40
How brands can use Alexa to build customer engagement
Fri, 28th Jun 2019
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martech
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amazon
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adobe
Brands can leverage Alexa to enhance customer engagement by starting small and focusing on unique voice user experiences, says Amazon's Kate Buleigh.
Govt shift to digital could save Australians up to 14 hours every year
Thu, 27th Jun 2019
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digital transformation
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martech
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government
If Australia's government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
PacketFabric lands in Equinix's Sydney data centre
Thu, 27th Jun 2019
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network infrastructure
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sdn
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naas
PacketFabric will deliver its services via the Hawaiki Transpacific Cable System, which connects Australia, New Zealand, and the United States' west coast.
Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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adobe
4000+ flock to Adobe Symposium in Sydney, exploring digital transformation and customer experience innovation.
Domain fraud rampant as criminals cash in
Wed, 26th Jun 2019
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martech
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software development
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domain names
Cybercriminals are cashing in on domain fraud for almost every possible reason – to impersonate businesses, events, and even trusted leaders and celebrities.
ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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crm
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data analytics
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cx
Australians and New Zealanders demand top-tier, personalised customer experiences, with 79% seeking tailored interactions, Adobe's Experience Index reveals.
Weight up! Corsair's Elite gaming mouse lets you decide how to play
Tue, 25th Jun 2019
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gaming
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digital entertainment
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cybersecurity
The mouse makes you appreciate how something moves and glides so much more when you actually take the time to customise things.
Report: The murky world of malicious AI
Mon, 24th Jun 2019
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ai
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ml
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malwarebytes
A new report by Malwarebytes reveals the darker side of AI, highlighting how cybercriminals exploit AI's vulnerabilities for sophisticated attacks.
Apple recalls 2015 MacBook Pros because they could catch fire
Fri, 21st Jun 2019
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power / energy
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apple
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mobility
Apple recalls 2015 15-inch MacBook Pros over battery overheating and fire risks. Devices sold from Sep 2015 to Sep 2017 affected; replacements free.
ASB offers Google Pay - but some people will miss out
Wed, 19th Jun 2019
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martech
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commerce systems
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payment technologies
ASB Bank phases out its ASB Virtual payment service, introducing Google Pay for Android users. However, it's only compatible with Android 5.0 or later.
HPE brings AI to mission-critical storage management
Wed, 19th Jun 2019
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storage
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ai
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ai models
HPE unveils HPE Primera, an AI-driven platform for mission-critical storage, promising improved reliability, performance, and time savings for IT teams.
Facebook jumps on the cryptocurrency bandwagon
Wed, 19th Jun 2019
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crypto
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blockchain
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facebook
Facebook plans to launch its cryptocurrency, Libra, and digital wallet, Calibra, in 2020, aiming to revolutionise financial access in developing countries.
Dropbox champions ANZ data sovereignty with local service
Tue, 18th Jun 2019
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uc
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data analytics
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martech
Dropbox launches local data hosting in Australia and New Zealand, empowering businesses to store files securely onshore, bolstering data sovereignty.
NBN scams conning Australians out of $110,000 every month
Tue, 18th Jun 2019
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uc
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email security
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cybersecurity
People aged over 65 are particularly vulnerable, making the most reports and losing more than $330,000 this year. That's more than 60% of the current losses.
Adobe AI detects Photoshopped faces as war against fakes continues
Mon, 17th Jun 2019
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martech
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ai
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adobe
Adobe, in collaboration with UC Berkeley, unveils AI tech that identifies Photoshopped faces with 99% accuracy, intensifying the battle against digital fakery.
Dark web dangers threaten world's top enterprises
Mon, 17th Jun 2019
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malware
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phishing
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email security
4 in 10 dark web traders are selling hacking tools and services against Fortune 500 and FTSE 100 businesses, new research reveals.
So you want to build a viral app: Tips from an industry guru
Fri, 14th Jun 2019
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apm
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lcnc
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software development
Industry expert Anushka Bandara shares key tips on building a viral app, focusing on user-friendliness, shareability, and value addition to ensure success.
NZ's broadband is reliable enough to stream video, says ComCom study
Thu, 13th Jun 2019
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uc
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wireless networks
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cloud services
New Zealand's broadband services are holding their own when it comes to deliver video streaming services like Netflix and YouTube.
Facebook: 'We'll pay you if we can track your apps'
Thu, 13th Jun 2019
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apps
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facebook
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market research
Facebook introduces 'Facebook Study,' compensating users in the US and India for sharing app usage data, promising transparency and data security.
Breach checking website Have I Been Pwned is up for grabs
Thu, 13th Jun 2019
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breach prevention
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cybersecurity
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data breach
The man behind the popular breach checking website Have I Been Pwned is stepping down from his esteemed post as sole manager of the site.