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Yann Burden stories

Yann Burden is an author who delves into the intricate dynamics of modern marketing strategies, particularly in the telecommunications sector. His insight into SMS marketing reveals the complexities that telecom operators face in navigating regulatory landscapes while trying to enhance customer engagement.

Through his recent story on SMS marketing, readers can gain a nuanced understanding of the balance between leveraging technology for consumer interaction and adhering to stringent regulations. The exploration of potential pitfalls alongside the benefits serves as a crucial lesson for professionals in the industry.

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SMS Marketing: Balancing Benefits for Telcos While Avoiding Pitfalls

Tue, 21st May 2024
SMS marketing offers telcos a potent tool for customer engagement, but strict Australian regulations demand meticulous compliance to avoid hefty penalties and reputational damage.