Opinion stories - Page 33
How to unlock customer data success this Black Friday
Fri, 21st Nov 2025
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data analytics
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cx
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martech
This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.
Balancing trust, security and seamless payments in the age of AI fraud
Fri, 21st Nov 2025
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crypto
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cx
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martech
Australians lost nearly AUD$1,700 each to fraud this year amid peak shopping season, with retailers urged to adopt AI-driven security and seamless payments.
The digital grinch: half of Aussies say online ads are ruining their Christmas magic
Fri, 21st Nov 2025
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cx
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martech
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data privacy
Over half of Australians say online ads on shared devices have spoiled holiday surprises, dimming the Christmas magic for many this season.
2026: The agentic AI takeover
Fri, 21st Nov 2025
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cx
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martech
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power / energy
By 2026, AI agents will fully manage shopping, choosing and buying products based on your style and needs, transforming retail into seamless, intelligent commerce.
Why Physical Branding Must Match Your Digital Ambition
Fri, 21st Nov 2025
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cx
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martech
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personalisation
As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.
The tech shifts that will reshape logistics in 2026
Fri, 21st Nov 2025
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robots
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devops
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cloud security
In 2026, logistics will pivot towards proven robotics, practical AI, cloud resilience, and enhanced visibility to tackle rising complexity and costs.
Why Australia's AI ambitions depend on change management
Fri, 21st Nov 2025
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uc
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digital transformation
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ai
Australia's AI ambitions hinge on strategic change management that aligns technology with human behaviour to boost productivity and competitiveness.
The missing middle: Why your AI strategy is failing
Fri, 21st Nov 2025
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digital transformation
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risk & compliance
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ai
Most AI investments miss the middle ground-organisations must empower staff to build connected AI agents that automate real work safely and swiftly.
How AI face recognition leads theft investigation in retail stores
Fri, 21st Nov 2025
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surveillance
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data analytics
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digital entertainment
AI face recognition is transforming retail theft investigations by detecting offenders early, tracking suspects, aiding police, and preventing future losses.
How mobile cybersecurity empowers hybrid workforces to stay secure
Fri, 21st Nov 2025
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firewalls
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network security
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mdm
Mobile cybersecurity tools like SonicExpress are crucial for securing hybrid workforces, offering real-time control and swift threat response anywhere.
Why community-led growth will help brands In APAC win this holiday season
Fri, 21st Nov 2025
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partner programmes
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marketing
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app store
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.
Cloud backup security incident investigation complete and strengthened cyber resilience
Fri, 21st Nov 2025
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firewalls
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dr
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ransomware
SonicWall confirmed a state-sponsored attack accessed cloud backup files, but no products or customer networks were compromised in the incident.
Meet credential auditor: Take control of credential sprawl with automated discovery and dontrol
Fri, 21st Nov 2025
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hybrid cloud
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pam
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socs
SonicWall Credential Auditor offers automated discovery and continuous monitoring to help firms control credential sprawl and boost identity security proactively.
You can't protect what you can't see: Rethinking data resilience in a fragmented world
Fri, 21st Nov 2025
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virtualisation
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data protection
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advanced persistent threat protection
Australian firms face rising data breaches amid hidden risks in sprawling IT and third-party networks, urging a holistic overhaul of data resilience.
Five AI shifts that will redefine enterprise strategy in 2026
Fri, 21st Nov 2025
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edge computing
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supply chain
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digital twins
By 2026, AI will reshape enterprise strategy with agentic AI, embedded systems, and human-centric transformation driving competitive edge and innovation.
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Fri, 21st Nov 2025
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martech
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partner programmes
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ai
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
Redefining IT: The strategic benefits of SaaS ERP
Fri, 21st Nov 2025
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data analytics
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digital transformation
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erp
Organisations are shifting from on-premises ERP to cloud-based SaaS, freeing IT to drive innovation and strategic growth in real time.
Defence wins Premierships: What sports teach us about cybersecurity
Fri, 21st Nov 2025
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malware
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firewalls
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ransomware
Barracuda's Managed XDR cybersecurity uses a premiership-style defence approach, aligning threat response like an elite footy team's disciplined defence.
Trouble on the edge: Resurgent vulnerabilities & edge devices
Fri, 21st Nov 2025
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firewalls
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network security
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edge computing
Resurgent vulnerabilities, often dormant then suddenly exploited, disproportionately threaten edge devices, complicating cyber defence and risking major breaches.
Connected construction powers the future of data centres
Thu, 20th Nov 2025
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devops
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hyperscale
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iot
Connectivity is transforming construction sites by reducing downtime, boosting productivity, and enhancing safety, vital for the booming 2025 data centre sector.