Opinion stories - Page 27

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

Agentic AI is helping overstretched Australian SOCs fight rising, AI-driven cyber threats by automating legwork while keeping humans in control.

Australian contact centres risk drowning in metrics; experts urge a sharper focus on a few vital KPIs to lift service, loyalty and morale.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Sarah-Jane Peterschlingmann has been elected ACS Queensland chair for 2026/2027, the branch's first woman leader in 15 years.

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

By 2050 city skylines may look familiar, but AI-driven design and data will quietly transform offices into smarter, adaptive ecosystems.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

Australia's banks face rising AI-driven scams, making robust human identity verification and phishing-resistant MFA critical to security.

Cyber Weekend spending of AUD $6.8 billion shows retail's strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.

Data, AI, quantum and cybersecurity advances will force Australian firms in 2026 to treat emerging tech as core infrastructure, not experiments.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

With crime costing Australia up to AUD $60.1 billion a year, robust PEP and sanctions screening is now a strategic necessity for business.