Monetisation stories - Page 2

Zoho launches unified spend management and AI-driven billing tools, aiming to give large enterprises tighter control over finances.

Once harmless web clutter, parked domains now funnel over 90% of visitors to scams, malware and illegal content, Infoblox researchers warn.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

Xsolla has launched a new Unity SDK to help developers monetise games directly, with cross-platform support and over 1,000 payment methods worldwide.

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

GlobalLogic has joined the AI-RAN Alliance to enhance AI integration in radio access networks, boosting automation, efficiency and new revenue opportunities in telecoms.

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

beIN Asia Pacific has partnered with Planetcast to enhance sports programming delivery across Southeast Asia and Australia, integrating advanced cloud-based solutions.

AppsFlyer's 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.

Squarespace launches 'Design Intelligence' suite for Australian entrepreneurs, blending AI with human creativity to streamline web design and business management.

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.