Marketing stories - Page 3
Digital billboards to power USD $54.6bn OOH boom
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marketing
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Crompton crowned world’s top ceiling fan maker by 2024
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marketing
Crompton named world’s top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.
NP Digital Australia posts record H2 growth on AI shift
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marketing
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
BYRDLI & Travel Portland launch creator-led winter push
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marketing
BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.
Online creators shift focus from ads to subscriptions
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marketing
Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.
AI drives product discovery but reviews still seal buys
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marketing
Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.
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JCDecaux reshapes ANZ team with three executive hires
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marketing
JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.
Coegi names Chris Kotyck EVP to drive North America growth
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marketing
Coegi appoints Chris Kotyck EVP of Digital Operations to scale programmatic and social media services across North America from Canada.
MindSpace Labs uses EEG to track real-time TV reactions
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marketing
MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.
UK health & beauty marketers to ramp up AI in 2026
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marketing
UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.
BatchPhoto 5.1 adds lossless formats & new UI
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marketing
BatchPhoto 5.1 refreshes its interface, adds lossless WEBP, HEIF and AVIF support, and refines upload workflows for high-volume image work.
Anonymised unveils Audience Lift to boost ad targeting
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marketing
Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.
Marketers’ AI ambitions stall amid fragmented ad stacks
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marketing
Marketers’ AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.
Verde Digital hires Chloe Steele as new SEO Manager
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marketing
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
THG Studios reshapes Senior Creative Team with key hires
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marketing
THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.
Mobile & AI power record UK online Christmas sales
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marketing
UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.
OpenAI to test ads as ChatGPT Go expands across US
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marketing
OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.
YAP Global names Otto Jacobsson CEO amid crypto shift
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marketing
YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.
Constant Contact buys GURU event & education assets
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marketing
Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.
Hendrix Rose PR to boost Verde Digital’s UK profile
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marketing
Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.