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Marketing strategy stories

In Marketing We Trust hires Expedia search veterans
Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • Last week
LoyaltyLion launches Black Friday retail event on loyalty
Customer Experience

LoyaltyLion launches Black Friday retail event on loyalty

Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.

By Sofiah Nichole Salivio • 4 min read • Last week
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AppsFlyer report flags diverging APAC app growth trends
Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last month
UK & US viewers ignore most non-skippable video ads
Artificial Intelligence

UK & US viewers ignore most non-skippable video ads

Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing strategy stories

Singapore marketers say trust beats ad spend for Gen Z
Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • 2 days ago
UK business leaders question marketers' revenue impact
B2B Marketing

UK business leaders question marketers' revenue impact

Boardroom backing for brand budgets is wavering, with 76% of UK B2B leaders saying marketers overstate their revenue impact.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Global TV Experts launches US arm with Peter Sengenberger
Marketing Technologies

Global TV Experts launches US arm with Peter Sengenberger

The agency's US push gives advertisers an alternative to pricier digital auctions, as it opens access to connected TV, linear television and audio.

By Sofiah Nichole Salivio • 4 min read • Last week
NZ tech marketing awards finalists named across sector
Software-as-a-Service

NZ tech marketing awards finalists named across sector

Marketing is gaining strategic weight as nine tech businesses vie for honours in awards that spotlight New Zealand firms' push overseas.

By Sean Mitchell • 4 min read • Last week
Aeris names Suresh Sathyamurthy as Chief Marketing Officer
Robotics

Aeris names Suresh Sathyamurthy as Chief Marketing Officer

The hire aims to help Aeris capitalise on demand for secure links in autonomous vehicles, robotics and other connected machines.

By Sofiah Nichole Salivio • 3 min read • Last week
Unit4 appoints Anja Sadock as chief marketing officer
Software-as-a-Service

Unit4 appoints Anja Sadock as chief marketing officer

The hire is designed to sharpen Unit4's visibility, speed lead generation and support a push towards its ERPx cloud platform.

By Sean Mitchell • 4 min read • Last week
Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • Last week
Intersection hires KJ O'Connell to lead experiential sales
Smart Cities

Intersection hires KJ O'Connell to lead experiential sales

The hire strengthens Intersection's push into in-person marketing as brands shift budgets towards experiential campaigns across major US cities.

By Sofiah Nichole Salivio • 4 min read • Last month
MicroCare appoints Sean Gallimore as Chief Operating Officer
Space

MicroCare appoints Sean Gallimore as Chief Operating Officer

The move gives the Connecticut maker of cleaning products a stronger hand in global operations as it pushes into electronics and medical markets.

By Sofiah Nichole Salivio • 3 min read • Last month
ZYMIX appoints ex-Alibaba Executive Ahead of UK launch
Data Privacy

ZYMIX appoints ex-Alibaba Executive Ahead of UK launch

The UK launch faces a tough sell, with ZYMIX needing to win over Gen Z users accustomed to separate apps for messaging, payments and discovery.

By Sofiah Nichole Salivio • 4 min read • Last month
Singapore leads Southeast Asia shopping app growth
Data Analytics

Singapore leads Southeast Asia shopping app growth

Rising acquisition costs are pushing shopping app marketers to lean more on paid channels as Singapore, Vietnam and Indonesia outpace global growth.

By Mark Tarre • 4 min read • Last month
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last month