TelcoNews Australia - Telecommunications news for ICT decision-makers

Influencer Marketing stories

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Australians spend more time on social media, TikTok leads the way
Last week
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
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Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Last month
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smartphones
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technology gifts
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instagram
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
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Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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vr
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retail
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online shopping
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
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GosuGamers broadens esports services amid sector growth in APAC
Fri, 10th Nov 2023
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data platform
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growth
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grid
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
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Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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retail
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
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Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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cloud services
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public cloud
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ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
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Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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cx
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martech
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data ownership
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
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Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer
Tue, 16th May 2023
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collaboration
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leadership
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influencer marketing
Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.
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Sinclair ramps up for APAC boom with new leaders
Fri, 30th Sep 2022
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martech
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seo
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compliance
Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.