Influencer Marketing stories
![Story image](../../../../../uploads/story/2024/04/18/preview_img-5RqC3pIJ1R7T3AYEdYoVyLqk.webp)
First-party data collection prioritised due to privacy laws
Thu, 18th Apr 2024
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data privacy
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ai
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privacy
Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.
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Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer
Tue, 2nd Apr 2024
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commerce
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influencer marketing
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job moves
Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.
![Story image](../../../../../uploads/story/2024/02/21/preview_img-UBqHHk1JSmmvmiBI8TJxw75S.webp)
Australians spend more time on social media, TikTok leads the way
Wed, 21st Feb 2024
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facebook
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instagram
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youtube
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
![Story image](../../../../../uploads/story/2024/02/01/preview_img-3Z3QAooEIf8zDESkgHWQtZaj.webp)
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Fri, 2nd Feb 2024
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smartphones
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amazon
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google
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
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Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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instagram
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social media
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youtube
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues
Wed, 29th Nov 2023
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smartphones
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ecm
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martech
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
![Story image](../../../../../uploads/story/2023/11/16/preview_alotto_bw2.webp)
Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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ar, vr & metaverse
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gen z
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online shopping
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
![Story image](../../../../../uploads/story/2023/11/10/preview_img-DnWamvvvFuTQRI6FmDHk0KAK.webp)
GosuGamers broadens esports services amid sector growth in APAC
Fri, 10th Nov 2023
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data platform
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growth
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grid
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
![Story image](../../../../../uploads/story/2023/06/23/preview_GettyImages-1388261858.webp)
Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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social media
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smb
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analyst report
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
![Story image](../../../../../uploads/story/2023/06/20/preview_GettyImages-1205703732.webp)
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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ai
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public cloud
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digital marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
![Story image](../../../../../uploads/story/2023/05/16/preview_GettyImages-1201792304__1_.webp)
Komo changes the landscape of influencer marketing
Tue, 16th May 2023
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cx
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martech
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data ownership
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
![Story image](../../../../../uploads/story/2023/05/17/preview_Gurvinder_Sahni_(2).webp)
Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer
Tue, 16th May 2023
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collaboration
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leadership
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influencer marketing
Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.
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Sinclair ramps up for APAC boom with new leaders
Fri, 30th Sep 2022
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martech
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risk & compliance
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seo
Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.