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Australian Stories

Google Search stories

Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.

By Dominic Vivarini • 6 min read • Last month
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Last month
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Last month
Experts warn: SEO alone is no longer enough for online visibility
Marketing Technologies

Experts warn: SEO alone is no longer enough for online visibility

AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.

By Dominic Vivarini • 3 min read • Mon, 30th Mar 2026

Global Stories

Google Search stories

ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Last month
AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month
Adapting to change: How SEO specialists can leverage Google's generative AI update
Digital Transformation

Adapting to change: How SEO specialists can leverage Google's generative AI update

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

By Haekal Aditya • 7 min read • Fri, 20th Mar 2026
The pros and cons of AI in content generation: all you need to know
Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026
Multiply raises USD $9.5m for self-learning B2B ads
Customer Relationship Management

Multiply raises USD $9.5m for self-learning B2B ads

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Five red flags that suggest your AI content is actually hurting your rankings
Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026
The beautiful chaos of parenthood is SEO's secret sauce
Marketing Technologies

The beautiful chaos of parenthood is SEO's secret sauce

Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.

By Samantha Edwards • 3 min read • Fri, 6th Mar 2026
Google rolls out Nano Banana 2 as default AI image tool
Data Analytics

Google rolls out Nano Banana 2 as default AI image tool

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026

Stories from Other Regions

Google Search stories

Google expands Search Live to New Zealand in AI Mode
Biometrics

Google expands Search Live to New Zealand in AI Mode

Kiwis can now use voice and camera prompts in Google’s AI search tool, which is rolling out across more than 200 countries and territories.

By Sean Mitchell • 2 min read • Fri, 27th Mar 2026
Exclusive: Viafoura's Mark Zohar on the future of media engagement
Data Analytics

Exclusive: Viafoura's Mark Zohar on the future of media engagement

Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.

By Jake MacAndrew • 4 min read • Sat, 14th Mar 2026
UK fashion sites slow to match early summer searches
Customer Experience

UK fashion sites slow to match early summer searches

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
The Optimisers launches in Auckland to target AI search
Software-as-a-Service

The Optimisers launches in Auckland to target AI search

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026