Fan Experience stories - Page 2
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Adobe & NFL expand partnership to boost fan engagement with AI
Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
NFL partners with NetApp to enhance data management
Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
Cricket Australia unveils AI feature for live match insights
Wed, 12th Feb 2025
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martech
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personalisation
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cdp
Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.
Ericsson partners with SailGP for 5G-enhanced sail races
Fri, 31st Jan 2025
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data analytics
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iot
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ericsson
Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.
NTT revolutionises fan experience at Indianapolis 500 with AI
Mon, 27th May 2024
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ai
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ntt data
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ntt
NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.
Infosys extends digital innovation partnership with ATP Tour until 2026
Mon, 25th Mar 2024
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data analytics
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ai
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bi
Infosys renews digital innovation partnership with ATP Tour until 2026, leveraging AI, data analytics and cloud technologies to enhance fan and player experiences in tennis.
An opportunity for unforgettable fan experiences in Australia
Tue, 19th Mar 2024
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wireless networks
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social media
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wifi
Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.
Australian Grand Prix uses CENNZnet blockchain for fan experience
Tue, 16th Aug 2022
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crypto
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blockchain
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centrality
CENNZnet was employed by Power'd Digital to deliver the Formula 1 Heineken Australian Grand Prix's 2022 AusGP Access program.