Digital Strategy stories - Page 4

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

Data Privacy Day highlights the growing necessity for robust data protection measures, urging businesses to adopt Privacy Enhancing Technologies amid evolving regulations.

Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.

In a challenging landscape marked by economic and environmental pressures, CIOs must navigate digital transformation while prioritising sustainability and resilience.

Publicis Sapient has partnered with Google Cloud to boost generative AI adoption, creating a dedicated unit to assist enterprises in leveraging AI technologies.

As the digital landscape reshapes by 2025, insights from Identity Digital reveal a growing trend of content creators reclaiming control through domain ownership.

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.

NEXTDC has launched Adelaide's first Tier IV data centre, A1, aiming to drive South Australia's digital transformation with 5MW power and 3,000 sqm of IT space.

Australian government organisations are embracing enterprise architecture to modernise operations, enhancing service delivery for nearly 26 million citizens.

Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester's Planning Guides reveal.

ControlUp reveals that 82% of enterprise Windows devices have not transitioned to Windows 11, with 88% ready to migrate before Windows 10 support ends in 2025.

Melbourne-based Restive promotes Florencia Mostaccio to Head of Research and Experience Design, enhancing their client engagement model and innovative skillset.

Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.

Restive appoints Seb Amielh as Executive Director in Sydney to drive tech consultancy's national growth, leveraging his 25 years of industry experience.

Despite challenges, global tech leaders are prioritising AI to drive growth, with 81% expecting moderate to high growth and 42% prioritising AI investments.

To successfully integrate AI into business strategies, meticulous planning around compatibility, performance, and uptime is crucial to avoid failure.

Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.