Digital Engagement stories - Page 2
Australians turn to AI & peers as trust in digital services lags
Tue, 7th Oct 2025
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digital transformation
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martech
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personalisation
Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.
L'Oréal reveals ten startup finalists for SAPMENA beauty tech
Thu, 2nd Oct 2025
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ai
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clean technologies
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synthetic data
L'Oréal unveils ten startups shortlisted for its 2025 SAPMENA Beauty Tech Innovation Programme, competing to pilot projects and gain mentorship across 35 markets.
Six Nations Rugby partners with Capgemini to boost digital fan experience
Wed, 1st Oct 2025
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data analytics
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digital transformation
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genai
Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.
Consilium expands AI apps for Webex Contact Centre worldwide
Tue, 30th Sep 2025
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uc
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cx
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martech
Consilium Software has launched new AI-powered apps for Webex Contact Centre, enhancing quality management and voice automation across North America and Asia Pacific.
Granicus names Karthik Anbalagan to lead AI in public sector
Thu, 18th Sep 2025
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crm
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data analytics
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cx
Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.
Orro launches Private LTE for secure industrial connectivity in Australia
Wed, 13th Aug 2025
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uc
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firewalls
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network infrastructure
Orro launches Private LTE in Australia, combining portable edge data centres with SD-WAN and SASE for secure, low-latency industrial connectivity.
Forter unveils tools to help retailers manage agentic AI surge
Thu, 7th Aug 2025
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martech
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commerce systems
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risk & compliance
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
Super funds urged to boost digital engagement amid loyalty slump
Wed, 23rd Jul 2025
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crm
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digital transformation
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cx
A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.
Eagle Eye Execs Embrace AI Appreciation Day
Mon, 14th Jul 2025
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data protection
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cx
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martech
Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.
Prime Day grows in Australia as shoppers hunt value & savings
Fri, 11th Jul 2025
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cx
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martech
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amazon
Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.
AI transforms sports engagement as fans seek personalisation
Tue, 1st Jul 2025
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surveillance
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digital transformation
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martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Twilio appoints Howard Fyffe as Director of Sales for ANZ
Mon, 30th Jun 2025
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hybrid cloud
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digital transformation
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cx
Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.
LG launches Radio Optimism to boost meaningful digital bonds
Wed, 25th Jun 2025
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ai
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digital engagement
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social media
LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.
Granicus launches Engagement Cloud to boost public sector trust
Tue, 24th Jun 2025
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digital transformation
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cx
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martech
Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.
Hoyts wins major award for cinema mobile app innovation in 2025
Fri, 30th May 2025
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uc
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digital transformation
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collaboration
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.
Orlando Magic expand SAS AI partnership to personalise fan experience
Wed, 30th Apr 2025
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
HOYTS app earns Webby Award nomination for digital design
Tue, 22nd Apr 2025
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software development
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digital engagement
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app store
HOYTS' redesigned mobile app, launched six months ago, has received a Webby Award nomination for its outstanding digital design and user experience.
Why we need to be all-in on Personalisation
Thu, 10th Apr 2025
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data analytics
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cx
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martech
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move
Mon, 7th Apr 2025
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fintech
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digital engagement
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opinion
Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.
Creating a lead generation flywheel with AI and data at the core
Fri, 4th Apr 2025
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.