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Australia

Content Creation Stories

Australian Stories

Content Creation stories

Byrdli launches bookable Oʻahu creator travel campaign
Social Media

Byrdli launches bookable Oʻahu creator travel campaign

Travellers can now book the Oʻahu itinerary they see in creator content, giving Hawaiʻi Tourism Oceania clearer links between inspiration and sales.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Content Creation stories

Nvidia & Microsoft push local AI agents on Windows
Hybrid Cloud

Nvidia & Microsoft push local AI agents on Windows

Windows users with RTX GPUs can now run more AI agents locally, cutting setup friction and keeping sensitive work off the cloud.

By Sean Mitchell • 5 min read • Last week
Hetzner launches GEX45 GPU server for AI workloads
Data Protection

Hetzner launches GEX45 GPU server for AI workloads

A lower-cost option for AI, rendering and CAD users, the dedicated server keeps sensitive workloads in Europe under GDPR and ISO 27001 controls.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Adobe brings 70 tools into Slack for workplace use
Software-as-a-Service

Adobe brings 70 tools into Slack for workplace use

Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Bud Communications wins Daikin & WEX in APAC growth
eCommerce

Bud Communications wins Daikin & WEX in APAC growth

The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Drumbeat raises NZD $2 million to expand overseas
Software-as-a-Service

Drumbeat raises NZD $2 million to expand overseas

The seed round will fund Drumbeat's push into Australia and the United States as companies seek cheaper, in-house PR tools.

By Sofiah Nichole Salivio • 4 min read • Last week
Samsung unveils USB4 portable SSDs for creators & users
Hybrid & Remote Work

Samsung unveils USB4 portable SSDs for creators & users

USB4 support and up to 8TB capacity put Samsung's new portable drives in the premium bracket, but Australian pricing is still unconfirmed.

By Sean Mitchell • 4 min read • Last month
GoPro launches first interchangeable-lens MISSION 1
Apple iPhone

GoPro launches first interchangeable-lens MISSION 1

Creators gain a compact cinema option with interchangeable Micro Four Thirds lenses, as GoPro widens its push beyond fixed-lens action cameras.

By Sean Mitchell • 4 min read • Last month
Apple unveils M6 Mac mini with faster AI performance
Semiconductors

Apple unveils M6 Mac mini with faster AI performance

Faster on-device AI and new connectivity are now central to Apple's smallest desktop, with models aimed at creators and developers.

By Sean Mitchell • 5 min read • Last month

Stories from Other Regions

Content Creation stories

Hyundai Card blends AI & staff in PR writing tests
Digital Transformation

Hyundai Card blends AI & staff in PR writing tests

Blind contests showed AI can speed PR drafting, but Hyundai Card still prefers human judgment for final messaging and brand voice.

By Karen Joy Bacudo • 5 min read • Yesterday
Two-thirds of UK consumers want online venue tours
Digital Transformation

Two-thirds of UK consumers want online venue tours

Richer online venue images are now shaping bookings, with 66 per cent of UK adults saying they check digital tours before spending money.

By Sofiah Nichole Salivio • 4 min read • Last week
Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • Last week
ZYMIX appoints ex-Alibaba Executive Ahead of UK launch
Data Privacy

ZYMIX appoints ex-Alibaba Executive Ahead of UK launch

The UK launch faces a tough sell, with ZYMIX needing to win over Gen Z users accustomed to separate apps for messaging, payments and discovery.

By Sofiah Nichole Salivio • 4 min read • Last month
Clash Royale launches contest for first Rage Emote
Gaming

Clash Royale launches contest for first Rage Emote

A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.

By Sofiah Nichole Salivio • 4 min read • Last month
Wildfire to lead Serve First UK communications drive
Software-as-a-Service

Wildfire to lead Serve First UK communications drive

The appointment gives Serve First a sharper UK profile as it seeks to stand out in a crowded AI and customer experience software market.

By Mark Tarre • 4 min read • Last month
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last month
Fore Excel opens India pre-booking for the XREAL Aura
Gaming

Fore Excel opens India pre-booking for the XREAL Aura

Indian buyers can now reserve XREAL AURA glasses for a capped final price of INR 1,45,000 plus GST, with INR 9,999 credit upfront.

By Sofiah Nichole Salivio • 4 min read • Last month