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Content Creation Stories

Australian Stories

Content Creation stories

Jackery launches portable power stations in Australia
Clean technologies

Jackery launches portable power stations in Australia

Australian buyers get backup power for outages and trips, as Jackery adds two battery packs priced from AUD $899.

By Sean Mitchell • 3 min read • 3 days ago
Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last week
Sony launches Alpha 7R VI camera & new lens in Australia
Sony

Sony launches Alpha 7R VI camera & new lens in Australia

New high-resolution tools for photographers and video crews arrive with AI tracking, 8K recording and pricing from AUD $1,099.

By Mark Tarre • 4 min read • Last week
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • Last week
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Sam Park • 6 min read • Last week

Global Stories

Content Creation stories

Optimizely says AI agent use jumps 42% as adoption grows
Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Google launches Gemini Omni Flash for video editing
Application Programming Interface

Google launches Gemini Omni Flash for video editing

Short-form creators can now edit clips with natural-language prompts as Google rolls its new video model out to Shorts, Create and Gemini.

By Mark Tarre • 3 min read • Yesterday
Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • 3 days ago
OWC to showcase Thunderbolt 5 storage at Computex
Data centers

OWC to showcase Thunderbolt 5 storage at Computex

Professionals at Computex will see Thunderbolt 5 storage, docks and software from OWC as it targets demanding Mac and PC workflows.

By Sean Mitchell • 3 min read • Last week
Australia & New Zealand brands lead APAC in agentic AI
Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Last week
10 misconceptions about TechDay and how it operates
TechDay

10 misconceptions about TechDay and how it operates

Even with 17 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.

By Sean Mitchell • 4 min read • Last week
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Last week
Hands-on review: Apple Creator Studio earns its keep
Digital Entertainment

Hands-on review: Apple Creator Studio earns its keep

Apple Creator Studio bundles Final Cut Pro, Logic Pro and Pixelmator Pro in a smartly priced subscription that genuinely helps Mac and iPad creators.

By Sean Mitchell • 7 min read • Last week
WD highlights range of hard drives for consumers & businesses
Data Protection

WD highlights range of hard drives for consumers & businesses

The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.

By Sean Mitchell • 4 min read • Last week
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Content Creation stories

THG Studios backs Cowshed's gloriously untamed reset
Artificial Intelligence

THG Studios backs Cowshed's gloriously untamed reset

The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last week
Partyra teams up for Toronto Tech Week closeout party
Artificial Intelligence

Partyra teams up for Toronto Tech Week closeout party

The Toronto app gains a showcase in its home city as the official closeout party puts its AI-driven event discovery tool before founders and investors.

By Joseph Gabriel Lagonsin • 4 min read • Last week