Content Creation stories

Blackmagic Design updates Blackmagic Camera for iOS with Apple Watch controls and ATEM integration, turning mounted iPhones into remote studio cameras.

Sunbeam, adidas and Canon have unveiled Mother's Day picks from an electric blanket to a camera, with prices from AUD $139 to AUD $1,399.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.

Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.

Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.

Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.

Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.

Gigabyte pairs Surfshark One with select AERO X16 and GAMING A16 laptops in Australia and New Zealand to boost its AI PC pitch.

Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.

AI is transforming search from keyword matching to meaning-based systems, forcing businesses to rethink SEO, content structure and technical foundations.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

How Melbourne businesses can build lasting search visibility through consistency, technical stability and trusted expertise.

Hyland names Lubor Ptacek Senior Vice President of Product Marketing as the software group sharpens its global AI product strategy.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.

PayPal brings payment links into Canva for 265 million users, letting creators, entrepreneurs and small firms sell from designs with QR codes and checkouts.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Apple's premium over-ear headphones gain stronger noise cancellation, USB-C lossless audio and new smart features, but keep the same familiar design.