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Connected TV stories

IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Last month
Teads & LG Ad Solutions expand CTV pact across APAC
Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Advertisers gain broader access to LG Smart TV home-screen inventory as the partners add Italy, Greece and Cyprus and widen APAC coverage.

By Catherine Knowles • 4 min read • Last month
DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month
Seedtag launches NeuroX contextual ad exchange for brands
Artificial Intelligence

Seedtag launches NeuroX contextual ad exchange for brands

Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Last month
PubMatic finds co-viewing lifts CTV ad action in APAC
PubMatic

PubMatic finds co-viewing lifts CTV ad action in APAC

Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.

By Joseph Gabriel Lagonsin • 3 min read • Last month
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Last month
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Last month
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Last month
Innovid launches Hypermode for faster social ad execution
DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Last month
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Connected TV stories

Koddi adds TV advertising via Comcast Universal Ads
Marketing Technologies

Koddi adds TV advertising via Comcast Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • Last week
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • Last week
Why last-mile compliance is putting ad campaigns at risk
Marketing Technologies

Why last-mile compliance is putting ad campaigns at risk

Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.

By Noreen Connolly • 5 min read • Last month
Cognitiv chief executive named EY New York finalist
Data Analytics

Cognitiv chief executive named EY New York finalist

The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.

By Joseph Gabriel Lagonsin • 3 min read • Last month
TripleLift launches TL Spark AI layer for ad buying
Marketing Technologies

TripleLift launches TL Spark AI layer for ad buying

Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.

By Catherine Knowles • 4 min read • Last month