Branding stories
Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.
Online brands and retailers are driving demand for joined-up packaging as Silver Birches adds more print formats to its offer.
Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.
Billing and administration will be simpler for MSPs managing email signatures across Microsoft 365 and Google Workspace, with rollout under an hour.
Discreet packaging, clearer product information and easier repeat ordering are helping buyers of continence products avoid embarrassment and confusion.
Enterprise teams can now use approved typefaces inside Kittl, reducing font-licensing risks and helping keep branded content consistent.
ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.
Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.
Users of AI build tools will be able to register domains without leaving the platform as Name.com expands its integration push.
The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.
Gamers can now save on premium keyboards and audio gear as GravaStar's Amazon sale trims up to USD $86 off selected devices.
The renewed deal will keep Cisco's networking and security tools embedded in McLaren's race operations as the teams push into AI.
The hire strengthens Instrument's push to unite brand and product work as clients demand more design-led, technology-driven campaigns.
Four New Zealand groups will share NZD $20,000 in grants and equipment as Canon Oceania marks the programme's 20th year.
Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.
Younger South Koreans could get clearer savings on everyday spending as category-based credit cards gain ground over broad rewards schemes.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
New Zealanders will get to pick a national emoji, as 2degrees taps public sentiment and social media habits in a World Emoji Day campaign.
Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.
England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.
