Black Friday stories - Page 5

Retailers are urged to boost Black Friday sales by using programmatic out-of-home ads, blending digital speed with real-world shopper impact and flexibility.

Retailers are boosting observability investments to manage AI-driven complexity and reduce costly digital outages, with median losses at USD $1 million per hour.

Global ransomware attacks surged 28% in September, with Industrials hardest hit, as cyber criminals ramp up efforts ahead of the busy holiday season.

Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.

Australian shoppers remain wary of AI-driven retail ahead of Black Friday 2025, prioritising trust and data privacy over automated experiences.

Australians plan to spend AUD $491 on Christmas gifts in 2025, up from AUD $468, but remain focused on bargains amid rising living costs and budget caution.

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

Robosen launches Disney MINI Robots featuring Toy Story and WALL-E, offering programmable, interactive toys in Australia and New Zealand from AUD $199.

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

Retailers must embrace technology and end-to-end planning to meet soaring consumer demands and excel in the 2025 peak shopping season.

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

New research shows Australian fashion shoppers blend aspiration with practicality, favouring both luxury and accessible brands across digital and linear TV platforms.

NTT DATA and Google Cloud partner globally to fast-track agentic AI adoption, co-developing cloud-native solutions for sectors like banking and healthcare.

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Australian skincare brand Ultra Violette credits its rapid international growth to strong team alignment alongside new NetSuite tech, not just systems alone.

As Australian retailers reflect on the challenges of 2024, they must prepare strategic insights from the peak season to ensure success in 2025.

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.