AFL stories
Households are splurging on snacks, screens and merchandise as the AFL, NRL and NFL finals drive watch party demand online.
Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.
Fans were spared buffering as Seven used New Relic to scale 7plus Sport for AFL demand and meet strict geotargeting rules.
As crowds swell and costs rise, venue operators are turning to AI to spot risks sooner and keep events running smoothly.
Venues could add thousands of dollars a year as Adrenalen's new network lets pubs and clubs monetise screens during live sport.
The extension gives Rugby Australia two more years of protection against cyber threats as sporting bodies face rising risks to data and match-day systems.
The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.
The expanded tie-up gives Collingwood extra protection for member and supporter data as cyber threats intensify across Australian sport.
Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.
CyberCX signs two-year tie-up as Official Cyber Security Partner of the AFL and AFLW, covering league, clubs and Marvel Stadium's ARC system.
Airwallex inks first major Australian sports deal, becoming Essendon's co-major partner with front-of-guernsey branding and tech rollout.
Anker Solix launches ultra-fast charging, smaller portable power stations in Australia, with early-bird deals from AUD $999.
Hawthorn signs premier deal with Anker Solix, offering fans discounted home batteries as energy costs and storage rebates rise in Australia.
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
NEP Australia has adopted Sennheiser's Spectera system, cutting live broadcast setup times to under 40 minutes and easing frequency management challenges.
Broadcasters can now use third-party controllers to run System T over standard IP links, easing remote and temporary production setups.
Businesses will pay only for closed support cases under Zendesk's new model, as the software group ties AI automation to human fallback.
Irish sports tech firms are targeting teams and venues across Australia and New Zealand as Enterprise Ireland steps up a regional push.
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
Connectivity could become the bottleneck as AI-driven data centres and mobile traffic push fibre networks and power demand to new limits.
.webp)
