Telstra and media asset management specialists Silver Trak Digital have launched their new 5G Cinema Direct service.
Silver Trak Digital says this is Australia's fastest, most robust, and most secure delivery of digital content over 5G for cinemas, content distributors and movie studios.
Cinema Direct requires no cabling, can be installed and work very quickly and is backed by Telstra's network infrastructure and support teams.
Silver Trak Digital COO Christian Christiansen says Cinema Direct enables content distributors to send and cinemas to receive digital content over Telstra's 4G and 5G networks via Silver Traks media asset management system.
"We install and maintain all the required technology at no cost to the distributors or cinemas and then content can be ordered and delivered via the Silver Trak Digital online portal," he says.
"This is an incredibly effective cost-efficient solution that is live and working now in cinemas across Australia."
Silver Trak Digital says Cinema Direct presents many benefits for the market as it operates over 5G for most metropolitan cinemas and 4G in rural areas.
It says the partnership with Telstra is also very important. First line support is provided by Telstra Broadcast Services Master Control Facilities, and second line support by Telstra Network Operations.
Silver Trak Digital says any content delivered by Cinema Direct is also on a secure network, separate from any other traffic and only available to Silver Trak Digitals clients making it very secure.
"Cinema Direct has been developed as install and maintenance free for all users, particularly cinemas and content distributors," says Christiansen.
"Not only that, over time the Cinema Direct ecosystem will develop such that it will create and enable additional revenue streams for cinemas through the availability of rich media services. This means live sporting events, concerts and other exclusive content can be delivered at super high quality to any venue connected to Cinema Direct live in real-time, at any time, with the simple click of a button."
He says the live content capabilities of Cinema Direct will allow audiences to view a whole range of content on the big screen content they would previously never have had access to, particularly in a cinema.
The head of Telstra Broadcast Services Andreas Eriksson says content delivery over Telstra's 5G network is a huge benefit of delivering Cinema Direct.
"We are also excited at the prospect of entertaining, providing the appropriate viewing rights, to potentially thousands of Australians who could not access for example a sold-out concert or sporting event," he says.
"With Cinema Direct, cinemas will now have the opportunity to offer these events and other content across Australia live or on delay."