ATN reflects transformation with new name and brand identity
Australia Tower Network (ATN) has rebranded as Indara Digital Infrastructure (Indara) as part of its enterprise strategy to provide a wide range of digital infrastructure services and offerings.
The new identity reflects the company’s transformation and vision to become the leading infrastructure provider for smarter and more connected communities.
The newly-named Indara provides a network of critical infrastructure to meet Australia’s digital needs now and into the future.
The company is owned by AustralianSuper and Singtel and is the country’s largest independent owner and operator of tower and rooftop telecommunication sites.
The rebrand comes after Indara (going by ATN) recently acquired another Australian telco tower provider, Axicom.
This acquisition has seen Indara expand its infrastructure portfolio to include over 4,300 tower and rooftop sites, as well as several hundred sites under construction.
Sue O’Connor, Chair at Indara, believes the company’s new identity reflects its refreshed strategic focus on customer outcomes, operating excellence, and innovation.
“Our transition to a new identity is a significant step for our organisation as we focus on strengthening our portfolio to meet current and emerging customer needs,” O’Connor says.
“Indara is a distinctive brand that aligns with our unique capabilities: our strong in-house technical engineering and design, and our delivery of critical infrastructure, providing communities across Australia with a range of ways to stay connected.”
Indara will replace both the ATN and Axicom brands and will be rolled out over the coming months.
Indara also revealed last week that it had completed its acquisition of public places, digital infrastructure, and services providers ENE.HUB and HUB, which will allow the company to expand the breadth of digital offerings available to its customers.
The company’s new look and feel are intended to reflect its growth over the past year and its dedication to bringing about a sustainable digital future for Australia more quickly.
Cameron Evans, CEO at Indara, says the organisation selected the new name, a Spanish word meaning ‘strength’ and ‘powerful force,’ because it speaks to reliability, connectivity and collaboration and the powerful impact that digital infrastructure will continue to have on Australia’s increasingly digital communities.
“Our business exists to accelerate Australia’s transformation to an increasingly digital world. The company’s new identity reflects our commitment to shaping the future of digital infrastructure,” Evans says.
“Today marks a new era for us, the organisation, as we continue to grow our national footprint that will enable our customers to connect and deliver essential services to the vast majority of Australian families and businesses.”